Mohamad Isa Abd Jalil; Anwar Allah Pitchay; Sofri Yahya - In: Asian Academy of Management journal 29 (2024) 2, pp. 165-209
This article explores and consolidates the factors that influence the donor's trust from cross-disciplinary literature, and we put factors from these different fields to the test in one topic: the donor's trust in the fundraiser organisation. Grounded on the literature, we can say that there are...