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Search: subject:"NPD decision-making flexibility"
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NPD decision-making flexibility
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Alliance orientation
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Business start-up
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Chen, Yen Chun
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European journal of marketing
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Management international review : MIR ; journal of international business
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ECONIS (ZBW)
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Does alliance orientation matter for new product success? : an empirical study of Taiwanese electronics firms
Chen, Yen Chun
;
Arnold, Todd
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3347-3380
Persistent link: https://www.econbiz.de/10013457433
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2
Toward greater understanding of the relationship between entrepreneurial orientation and international performance
Chen, Yen Chun
;
Lin, Ya-Hui
;
Tsai, Hsien-Tung
- In:
Management international review : MIR ; journal of …
60
(
2020
)
2
,
pp. 211-245
Persistent link: https://www.econbiz.de/10012229383
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