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Search: subject:"NSD process"
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The development of new sponsorship deals as new business-to-business services
Athanasopoulou, Pinelopi
;
Sarli, Elena
- In:
Journal of Business & Industrial Marketing
30
(
2015
)
5
,
pp. 552-561
NSD
process
of other complex, relationship-based, business-to-business services and involves three main phases, namely …
Persistent link: https://www.econbiz.de/10014844402
Saved in:
2
The development of new sponsorship deals as new business-to-business services
Athanasopoulou, Pinelopi
;
Sarli, Elena
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 552-561
Persistent link: https://www.econbiz.de/10011339884
Saved in:
3
Employee collaboration, learning orientation, and new service development performance
Melton, Horace L.
;
Hartline, Michael D.
- In:
Journal of service research : JSR
16
(
2013
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10009751089
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