Chen, Yuan; Li, Xiaodong; Li, Qi; Li, Wenjie - In: Industrial Management & Data Systems 122 (2022) 12, pp. 2633-2656
-channel touchpoints (e.g. native apps and mobile websites), but few researchers have examined why consumers switch from native to … push effect, specifically, high privacy concern, nudges consumers away from native apps, whereas the pull effects …
