Advances in artificial intelligence have ushered in new opportunities for marketers in the domain of content generation. We discuss approaches that have emerged to generate text and image content. Drawing on the customer equity framework, we then discuss the potential applications of automated...

This research is a feasibility study to design a Natural Language Processing (NLP) system within a Ques-tion-and-Answering (Q&A) environment for internal IT help desk ticketing operations. The proceedings will be used to develop a conversational agent for an IT consultancy company. Tests with...

Die wachsende Bedeutung des eCommerce macht automatisierte Anwendungen im Shop-Management immer relevanter. Sehr hohes Potenzial wird der automatisierten Texterstellung in Online-Shops zugeschrieben. Der Beitrag stellt wichtige Merkmale der Produktbeschreibungen zusammen und vergleicht in einer...