Search Results - subject:"Need for cognition"

"Mirror, mirror, on the wall : who is the greenest of them all?" : the impact of green advertising cues on generational cohorts

Muralidharan, Sidharth; La Ferle, Carrie; Roth-Cohen, Osnat - In: International journal of advertising : the review of … 43 (2024) 1, pp. 125-148

Persistent link: https://www.econbiz.de/10014450245

Monetary discounts, metaphoric communication and mass prestige based branding: a comprehensive assessment

Das, Manish; Jebarajakirthy, Charles; M S, Balaji; … - In: European Journal of Marketing 58 (2024) 10, pp. 2319-2357

present) on masstige brand’s purchase. Study 4 tested the moderating effect of customers’ need for cognition. Findings Overall …

Persistent link: https://www.econbiz.de/10015343431

Exploring secondary crisis response strategies for airlines experiencing low-responsibility crises : an extension of the situational crisis communication theory

Leung, Xi Yu; Wu, Luorong; Sun, Jie - In: Journal of travel research : a quarterly publication of … 62 (2023) 4, pp. 878-892

Persistent link: https://www.econbiz.de/10014245659

The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude

Kristofferson, Kirk; Dunn, Lea - In: Journal of the Academy of Marketing Science 51 (2023) 3, pp. 716-745

Persistent link: https://www.econbiz.de/10014251263

Impulsiveness in the grocery store : psychographic drivers and segments

Lord, Kenneth R.; Putrevu, Sanjay; Olson, Elizabeth A. - In: Journal of consumer marketing 40 (2023) 3, pp. 328-343

Persistent link: https://www.econbiz.de/10014275991

The influence of need for cognition and need for emotion on elderly responses to advertising : an exploratory study and implications for change in management

Safraou, Imen; Guiot, Denis - In: Journal of organizational change management 36 (2023) 2, pp. 217-232

Persistent link: https://www.econbiz.de/10014280538

To whom do restaurants' preventive measures matter more during a pandemic? : the moderating effects of need-for-cognition and relationship strength

Kim, Heewon; Jang, Soocheong (Shawn); Gim, Jaehee - In: International journal of contemporary hospitality management 35 (2023) 9, pp. 3360-3386

Persistent link: https://www.econbiz.de/10014334308

Listing product benefits on an extra affixed label : effects on claim credibility and product evaluation

Ku, Hsuan-Hsuan; Chen, Pei-Ting - In: The journal of product & brand management 32 (2023) 3, pp. 454-471

Persistent link: https://www.econbiz.de/10014229061

The effectiveness of the destination logo : congruity effect between logo typeface and destination stereotypes

Li, Fangxuan; Ma, Jianan - In: Tourism management : research, policies, practice 98 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014304505

There's more to news media skepticism: a path analysis examining news media literacy, news media skepticism and misinformation behaviors

Xiao, Xizhu; Yang, Wenyuan - In: Online Information Review 48 (2023) 3, pp. 441-456

Purpose While much research has examined the effect of media literacy in combatting misinformation, whether and to what extent news media literacy influences misinformation-related behaviors (i.e. misinformation sharing, misinformation correction) and the mediating effect of news media...

Persistent link: https://www.econbiz.de/10015354591