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Search: subject:"Need for cognition"
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Subject
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Cognition
61
Kognition
61
Consumer behaviour
56
Konsumentenverhalten
54
Need for cognition
45
need for cognition
34
Advertising effects
29
Werbewirkung
29
Brand image
20
Markenimage
19
Brand management
13
Markenführung
13
Internet marketing
10
Online-Marketing
10
Advertising
9
Werbung
9
Emotion
8
Need for Cognition
7
Product Placement
7
Product placement
7
Information behaviour
6
Informationsverhalten
6
Viral marketing
6
Virales Marketing
6
Brand
5
Credibility
5
Decision
5
Entscheidung
5
Experiment
5
Glaubwürdigkeit
5
Markenartikel
5
Processing fluency
5
Brand placements
4
Marketing
4
Marketing management
4
Social Web
4
Social web
4
brand attitude
4
Absorption
3
Computerspiel
3
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Online availability
All
Undetermined
70
Free
10
Type of publication
All
Article
88
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
67
Aufsatz in Zeitschrift
67
research-article
13
Conference paper
2
Konferenzbeitrag
2
Working Paper
2
Arbeitspapier
1
Article
1
Graue Literatur
1
Non-commercial literature
1
viewpoint
1
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Language
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English
85
Undetermined
7
German
1
Author
All
Vashisht, Devika
5
Das, Marcel
3
Koudstaal, Martin
3
Ojo, Adedapo Oluwaseyi
3
Sloof, Randolph
3
Avramova, Yana R.
2
Chiu, Hung-Chang
2
Das, Manish
2
Dens, Nathalie
2
Gao, Weihe
2
Hanks, Lydia
2
Hsieh, Yi-Ching
2
Huhmann, Bruce A.
2
Jang, Soocheong (Shawn)
2
Jebarajakirthy, Charles
2
Kaur Ghuman, Mandeep
2
Liu, Yong
2
Luo, Biao
2
Mann, Bikram Jit Singh
2
McClaren, Nicholas
2
Murali Raman
2
Paul, Mrinal Kanti
2
Pelsmacker, Patrick de
2
Praag, Mirjam van
2
Saha, Victor
2
Sivapalan, Achchuthan
2
Sreejesh, S.
2
Tang, Yun-Chia
2
Toepoel, V.
2
Vocino, Andrea
2
Zhang, Lu
2
Zhang, Zheyu
2
van soest, arthur
2
Ahmed, Saifuddin
1
Alikhademi, Kiana
1
Alioui, Sonia Ktari
1
Andria, Alberto
1
Arslanagic-Kalajdzic, Maja
1
Baccelloni, Angelo
1
Bagley, Penelope L.
1
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Institution
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Tilburg University, Center for Economic Research
2
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Published in...
All
Journal of business research : JBR
6
European Journal of Marketing
3
Online Information Review
3
Discussion Paper / Tilburg University, Center for Economic Research
2
European journal of marketing
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of contemporary hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of electronic commerce research : JECR
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Management Research Review
2
Management research review
2
Psychology & marketing
2
Behavioral research in accounting
1
Business & society
1
Corporate reputation review : an international journal
1
Discussion paper / Tinbergen Institute
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
EuroMed Journal of Business
1
European journal of marketing : EJM
1
Health marketing quarterly
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International Journal of Academic Research in Business and Social Sciences
1
International Journal of Asian Business and Information Management (IJABIM)
1
International Journal of Bank Marketing
1
International Journal of Contemporary Hospitality Management
1
International journal of advertising : the review of marketing communications
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of technology, policy and management : IJTPM
1
Journal of Business & Industrial Marketing
1
Journal of Choice Modelling
1
Journal of Happiness Studies
1
Journal of Indian Business Research
1
Journal of Indian business research
1
Journal of advertising research
1
Journal of behavioral decision making
1
Journal of consumer marketing
1
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ECONIS (ZBW)
68
Other ZBW resources
15
RePEc
7
EconStor
2
BASE
1
Showing
21
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30
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93
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21
Managing the good and bad of looking to others : the use of proxies for self-assessment
Margolis, Jaclyn
;
Dust, Scott
- In:
Organizational dynamics : a quarterly review of …
51
(
2022
)
4
,
pp. 1-7
Persistent link: https://www.econbiz.de/10013488638
Saved in:
22
How do narrative structure and format influence a 360 degree video ad?
Wang, Ruoxu
;
Huang, Yan
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 774-794
Persistent link: https://www.econbiz.de/10013277309
Saved in:
23
Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Chen, Jie
;
Fan, Wenjian
;
Wei, Junlong
;
Liu, Zunli
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 593-605
Persistent link: https://www.econbiz.de/10013454709
Saved in:
24
Pay-what-you-want versus pick-your price : the interplay between participative pricing strategies and consumer's
need
for
cognition
Rathore, Himanshu
;
Jakhar, Suresh Kumar
;
Kumar, Satish
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 73-84
Persistent link: https://www.econbiz.de/10013168031
Saved in:
25
Binge-watching during the pandemic : an empirical study in India
Padmanabhan N. S.
;
Francis, Minu Mary
;
Luiz, Shirley Rita
- In:
Market : review for marketing theory and practice
34
(
2022
)
2
,
pp. 161-174
Persistent link: https://www.econbiz.de/10013535757
Saved in:
26
Antecedents of consumer economic nationalism : the role of
need
for
cognition
and cosmopolitanism
Yang, Yanjiao
;
Farrell, Carlyle A.
;
Lin, Xiaohua
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 148-168
Persistent link: https://www.econbiz.de/10013361597
Saved in:
27
Online political engagement, cognitive skills and engagement with misinformation: evidence from Sub-Saharan Africa and the United States
Ahmed, Saifuddin
;
Madrid-Morales, Dani
;
Tully, Melissa
- In:
Online Information Review
47
(
2022
)
5
,
pp. 989-1008
misinformation is found to increase at higher levels of online political engagement, but those with low
need
for
cognition
(NFC) are …
Persistent link: https://www.econbiz.de/10014967227
Saved in:
28
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
29
Smart Home : Beschreibung der segmentspezifischen Akzeptanz
Springer, Fanny
;
Koller, Monika
- In:
Transfer : Zeitschrift für Kommunikation und …
67
(
2021
)
2
,
pp. 6-15
Persistent link: https://www.econbiz.de/10012594953
Saved in:
30
Product visuals and consumers' selective exposure : the role of thought generation and cognitive motivation
Ryu, Sann
;
Vargas, Patrick
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 780-798
Persistent link: https://www.econbiz.de/10012653590
Saved in:
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