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  • Search: subject:"Need for cognition"
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Year of publication
Subject
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Cognition 62 Kognition 62 Consumer behaviour 57 Konsumentenverhalten 55 Need for cognition 46 need for cognition 34 Advertising effects 29 Werbewirkung 29 Brand image 20 Markenimage 19 Brand management 13 Markenführung 13 Internet marketing 10 Online-Marketing 10 Advertising 9 Werbung 9 Emotion 8 Need for Cognition 7 Product Placement 7 Product placement 7 Information behaviour 6 Informationsverhalten 6 Viral marketing 6 Virales Marketing 6 Brand 5 Credibility 5 Decision 5 Entscheidung 5 Experiment 5 Glaubwürdigkeit 5 Markenartikel 5 Processing fluency 5 Brand placements 4 Marketing 4 Marketing management 4 Social Web 4 Social web 4 brand attitude 4 Absorption 3 Computerspiel 3
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Online availability
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Undetermined 70 Free 11
Type of publication
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Article 89 Book / Working Paper 5
Type of publication (narrower categories)
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Article in journal 68 Aufsatz in Zeitschrift 68 research-article 13 Conference paper 2 Konferenzbeitrag 2 Working Paper 2 Arbeitspapier 1 Article 1 Graue Literatur 1 Non-commercial literature 1 viewpoint 1
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Language
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English 86 Undetermined 7 German 1
Author
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Vashisht, Devika 5 Das, Marcel 3 Koudstaal, Martin 3 Ojo, Adedapo Oluwaseyi 3 Sloof, Randolph 3 Avramova, Yana R. 2 Chiu, Hung-Chang 2 Das, Manish 2 Dens, Nathalie 2 Gao, Weihe 2 Hanks, Lydia 2 Hsieh, Yi-Ching 2 Huhmann, Bruce A. 2 Jang, Soocheong (Shawn) 2 Jebarajakirthy, Charles 2 Kaur Ghuman, Mandeep 2 Liu, Yong 2 Luo, Biao 2 Mann, Bikram Jit Singh 2 McClaren, Nicholas 2 Murali Raman 2 Paul, Mrinal Kanti 2 Pelsmacker, Patrick de 2 Praag, Mirjam van 2 Saha, Victor 2 Sivapalan, Achchuthan 2 Sreejesh, S. 2 Tang, Yun-Chia 2 Toepoel, V. 2 Vocino, Andrea 2 Zhang, Lu 2 Zhang, Zheyu 2 van soest, arthur 2 Ahmed, Saifuddin 1 Alikhademi, Kiana 1 Alioui, Sonia Ktari 1 Andria, Alberto 1 Arslanagic-Kalajdzic, Maja 1 Baccelloni, Angelo 1 Bagley, Penelope L. 1
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Institution
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Tilburg University, Center for Economic Research 2 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1
Published in...
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Journal of business research : JBR 7 European Journal of Marketing 3 Online Information Review 3 Discussion Paper / Tilburg University, Center for Economic Research 2 European journal of marketing 2 International journal of advertising : the quarterly review of marketing communications 2 International journal of contemporary hospitality management 2 International journal of internet marketing and advertising : IJIMA 2 Journal of electronic commerce research : JECR 2 Journal of promotion management : innovations in planning and applied research 2 Journal of retailing and consumer services 2 Journal of the Academy of Marketing Science 2 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 2 Management Research Review 2 Management research review 2 Psychology & marketing 2 Behavioral research in accounting 1 Business & society 1 Corporate reputation review : an international journal 1 Discussion paper / Tinbergen Institute 1 Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics 1 EuroMed Journal of Business 1 European journal of marketing : EJM 1 Health marketing quarterly 1 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 1 International Journal of Academic Research in Business and Social Sciences 1 International Journal of Asian Business and Information Management (IJABIM) 1 International Journal of Bank Marketing 1 International Journal of Contemporary Hospitality Management 1 International journal of advertising : the review of marketing communications 1 International journal of e-business research : an official publication of the Information Resources Management Association 1 International journal of technology, policy and management : IJTPM 1 Journal of Business & Industrial Marketing 1 Journal of Choice Modelling 1 Journal of Happiness Studies 1 Journal of Indian Business Research 1 Journal of Indian business research 1 Journal of advertising research 1 Journal of behavioral decision making 1 Journal of consumer marketing 1
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Source
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ECONIS (ZBW) 69 Other ZBW resources 15 RePEc 7 EconStor 2 BASE 1
Showing 31 - 40 of 94
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Product visuals and consumers' selective exposure : the role of thought generation and cognitive motivation
Ryu, Sann; Vargas, Patrick - In: Journal of marketing communications 27 (2021) 7, pp. 780-798
Persistent link: https://www.econbiz.de/10012653590
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Structural relationships between psychosocial risk, relationship quality, need for cognition, and quarantine intentions : the case of the quarantine hotel
Wu, Hung-Che; Chen, Xiaolian; Chang, Ya-Yuan - In: Service business 15 (2021) 4, pp. 587-611
Persistent link: https://www.econbiz.de/10012794096
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Intuitive versus Contemplative: Do Entrepreneurs differ in their Decision-Making Style from Managers and Employees?
Koudstaal, Martin; Sloof, Randolph; van Praag, Mirjam (C.M.) - 2017
intuitive as employees. At the same time entrepreneurs have response times and a subjective Need for Cognition that (on average … intuition, making them ceteris paribus more intuitive than others, but at the same time share with managers a higher need for … cognition, and thus take more time to think things over. …
Persistent link: https://www.econbiz.de/10011819493
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Intuitive versus contemplative : do entrepreneurs differ in their decision-making style from managers and employees?
Koudstaal, Martin; Sloof, Randolph; Praag, Mirjam van - 2017
intuitive as employees. At the same time entrepreneurs have response times and a subjective Need for Cognition that (on average … intuition, making them ceteris paribus more intuitive than others, but at the same time share with managers a higher need for … cognition, and thus take more time to think things over. …
Persistent link: https://www.econbiz.de/10011739416
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Business and society research in times of the corona crisis
Bapuji, Hari; Bakker, Frank G. A. de; Brown, Jill A.; … - In: Business & society 59 (2020) 6, pp. 1067-1078
Persistent link: https://www.econbiz.de/10012262847
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Are consumers' minds or hearts guiding country of origin effects? : conditioning roles of need for cognition and need for affect
Diamantopoulos, Adamantios; Arslanagic-Kalajdzic, Maja; … - In: Journal of business research : JBR 108 (2020), pp. 487-495
Persistent link: https://www.econbiz.de/10012175455
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Welfare beyond consumption : the benefits of having less
Hüttel, Alexandra; Balderjahn, Ingo; Hoffmann, Stefan - In: Ecological economics : the transdisciplinary journal of … 176 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012490023
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Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating; Torres, Ivonne M.; Zúñiga, Miguel Ángel; … - In: Journal of internet commerce 19 (2020) 3, pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
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OTC drug advertising in Japan : the role of need for cognition and celebrity endorser credibility
Morimoto, Mariko - In: Health marketing quarterly 37 (2020) 2, pp. 108-123
Persistent link: https://www.econbiz.de/10012259403
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Entrepreneurs : intuitive or contemplative decision-makers?
Koudstaal, Martin; Sloof, Randolph; Praag, Mirjam van - In: Small business economics : an entrepreneurship journal 53 (2019) 4, pp. 901-920
Persistent link: https://www.econbiz.de/10012269758
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