Search Results - subject:"Need for cognition"

Consumer skepticism towards CSR messages : The joint effects of processing fluency, individuals’ need for cognition and mood

Zhang, Lu; Hanks, Lydia - In: International Journal of Contemporary Hospitality Management 29 (2017) 8, pp. 2070-2084

fluency, NFC and mood was explored. Findings Individuals high in need for cognition responded more positively after reading a … investigated the impact of processing fluency, individuals’ need for cognition and mood on consumer skepticism. This study fills … for cognition (NFC) and mood – on consumer skepticism toward corporate social responsibility (CSR) messages. Design …

Persistent link: https://www.econbiz.de/10014765172

The direct and indirect effect of NFC on marketers’ work norms, vocational socialization, individual ethical position, and ethical perceptions

McClaren, Nicholas; Vocino, Andrea - In: Journal of Business & Industrial Marketing 32 (2017) 1, pp. 109-123

conditions. This study aims to better understand the relationships among need for cognition (NFC), the individual ethical …

Persistent link: https://www.econbiz.de/10014844091

How gamers process in-game brand placements under different game-involvement conditions

Vashisht, Devika - In: Management Research Review 40 (2017) 4, pp. 471-490

’ brand recall and brand attitude under varied game-involvement and need for cognition (NFC) conditions from attention and …

Persistent link: https://www.econbiz.de/10014952668

Microlevel antecedents of absorptive capacity in joint project engineering teams

Ojo, Adedapo Oluwaseyi; Raman, Murali; Chong, Chin Wei - In: Management Research Review 40 (2017) 9, pp. 990-1006

entails individual and team capabilities, which depend on prior experience and need for cognition. The creation of shared …

Persistent link: https://www.econbiz.de/10014952732

Brand placement repetition in a fictional text

Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 38-59

Persistent link: https://www.econbiz.de/10011687876

The direct and indirect effect of NFC on marketers' work norms, vocational socialization, individual ethical position, and ethical perceptions

McClaren, Nicholas; Vocino, Andrea - In: The journal of business & industrial marketing 32 (2017) 1, pp. 110-124

Persistent link: https://www.econbiz.de/10011609330

How gamers process in-game brand placements under different game-involvement conditions

Vashisht, Devika - In: Management research review 40 (2017) 4, pp. 471-490

Persistent link: https://www.econbiz.de/10011707377

Consumer skepticism towards CSR messages : the joint effects of processing fluency, individuals’ need for cognition and mood

Zhang, Lu; Hanks, Lydia - In: International journal of contemporary hospitality management 29 (2017) 8, pp. 2070-2084

Persistent link: https://www.econbiz.de/10011783542

The effects of associative slogans on tourists' attitudes and travel intention : the moderationg effects of need for cognition and familiarity

Zhang, Hui; Gursoy, Dogan; Xu, Honggang - In: Journal of travel research : a quarterly publication of … 56 (2017) 2, pp. 206-220

Persistent link: https://www.econbiz.de/10011637094

Microlevel antecedents of absorptive capacity in joint project engineering teams

Ojo, Adedapo Oluwaseyi; Murali Raman; Wei, Chong Chin - In: Management research review 40 (2017) 9, pp. 990-1006

Persistent link: https://www.econbiz.de/10011791106