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Search: subject:"Need for cognition"
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Subject
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Cognition
61
Kognition
61
Consumer behaviour
56
Konsumentenverhalten
54
Need for cognition
45
need for cognition
34
Advertising effects
29
Werbewirkung
29
Brand image
20
Markenimage
19
Brand management
13
Markenführung
13
Internet marketing
10
Online-Marketing
10
Advertising
9
Werbung
9
Emotion
8
Need for Cognition
7
Product Placement
7
Product placement
7
Information behaviour
6
Informationsverhalten
6
Viral marketing
6
Virales Marketing
6
Brand
5
Credibility
5
Decision
5
Entscheidung
5
Experiment
5
Glaubwürdigkeit
5
Markenartikel
5
Processing fluency
5
Brand placements
4
Marketing
4
Marketing management
4
Social Web
4
Social web
4
brand attitude
4
Absorption
3
Computerspiel
3
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Online availability
All
Undetermined
70
Free
10
Type of publication
All
Article
88
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
67
Aufsatz in Zeitschrift
67
research-article
13
Conference paper
2
Konferenzbeitrag
2
Working Paper
2
Arbeitspapier
1
Article
1
Graue Literatur
1
Non-commercial literature
1
viewpoint
1
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Language
All
English
85
Undetermined
7
German
1
Author
All
Vashisht, Devika
5
Das, Marcel
3
Koudstaal, Martin
3
Ojo, Adedapo Oluwaseyi
3
Sloof, Randolph
3
Avramova, Yana R.
2
Chiu, Hung-Chang
2
Das, Manish
2
Dens, Nathalie
2
Gao, Weihe
2
Hanks, Lydia
2
Hsieh, Yi-Ching
2
Huhmann, Bruce A.
2
Jang, Soocheong (Shawn)
2
Jebarajakirthy, Charles
2
Kaur Ghuman, Mandeep
2
Liu, Yong
2
Luo, Biao
2
Mann, Bikram Jit Singh
2
McClaren, Nicholas
2
Murali Raman
2
Paul, Mrinal Kanti
2
Pelsmacker, Patrick de
2
Praag, Mirjam van
2
Saha, Victor
2
Sivapalan, Achchuthan
2
Sreejesh, S.
2
Tang, Yun-Chia
2
Toepoel, V.
2
Vocino, Andrea
2
Zhang, Lu
2
Zhang, Zheyu
2
van soest, arthur
2
Ahmed, Saifuddin
1
Alikhademi, Kiana
1
Alioui, Sonia Ktari
1
Andria, Alberto
1
Arslanagic-Kalajdzic, Maja
1
Baccelloni, Angelo
1
Bagley, Penelope L.
1
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Institution
All
Tilburg University, Center for Economic Research
2
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Published in...
All
Journal of business research : JBR
6
European Journal of Marketing
3
Online Information Review
3
Discussion Paper / Tilburg University, Center for Economic Research
2
European journal of marketing
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of contemporary hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of electronic commerce research : JECR
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Management Research Review
2
Management research review
2
Psychology & marketing
2
Behavioral research in accounting
1
Business & society
1
Corporate reputation review : an international journal
1
Discussion paper / Tinbergen Institute
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
EuroMed Journal of Business
1
European journal of marketing : EJM
1
Health marketing quarterly
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International Journal of Academic Research in Business and Social Sciences
1
International Journal of Asian Business and Information Management (IJABIM)
1
International Journal of Bank Marketing
1
International Journal of Contemporary Hospitality Management
1
International journal of advertising : the review of marketing communications
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of technology, policy and management : IJTPM
1
Journal of Business & Industrial Marketing
1
Journal of Choice Modelling
1
Journal of Happiness Studies
1
Journal of Indian Business Research
1
Journal of Indian business research
1
Journal of advertising research
1
Journal of behavioral decision making
1
Journal of consumer marketing
1
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Source
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ECONIS (ZBW)
68
Other ZBW resources
15
RePEc
7
EconStor
2
BASE
1
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61
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93
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61
Individual differences and knowledge acquisition capability in joint ICT project teams in Malaysia
Ojo, Adedapo Oluwaseyi
;
Murali Raman
- In:
International journal of technology, policy and …
17
(
2017
)
1
,
pp. 20-39
Persistent link: https://www.econbiz.de/10011795757
Saved in:
62
Brand placement in text : the short- and long-term effects of placement modality and
need
for
cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
63
Literacy matters in marketing
Huhmann, Bruce A.
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
5
,
pp. 558-582
Persistent link: https://www.econbiz.de/10011755756
Saved in:
64
Purchase decision : does too much choice leave us unhappy?
Tang, Yun-Chia
;
Hsieh, Yi-Ching
;
Chiu, Hung-Chang
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1248-1265
Persistent link: https://www.econbiz.de/10011725674
Saved in:
65
Testing cognitive-experiential theory : effect of economic vs fear appeals on perceived value and ad evaluation of saving schemes advertisements and moderation of
need
for
cognitio...
Zia, Anjum
;
Raza, Syed Hassan
;
Iftikhar, Moneeba
- In:
Pakistan economic and social review : incorporating the …
55
(
2017
)
2
,
pp. 569-593
Persistent link: https://www.econbiz.de/10012258672
Saved in:
66
Emotional Integration and Advertising Effectiveness:Case of Perfumes Advertising
Alioui, Sonia Ktari
-
2016
-specific variables, including their need for emotion, tolerance for ambiguity, their need for structure and
need
for
cognition
. …
Persistent link: https://www.econbiz.de/10011437129
Saved in:
67
What does it say and who said it? The contingent effects of online word of mouth in China
Luo, Biao
;
Zhang, Zheyu
;
Liu, Yong
;
Gao, Weihe
- In:
Nankai Business Review International
7
(
2016
)
4
,
pp. 474-490
attention to WOM that agrees with their initial attitude. Consumers with a high (vs low)
need
for
cognition
are more likely to …
Persistent link: https://www.econbiz.de/10014954527
Saved in:
68
Modeling online consumer behavior : preeminence of emotions and moderating influences of
need
for
cognition
and optimal stimulation level
Richard, Marie-Odile
;
Chebat, Jean-Charles
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 541-553
Persistent link: https://www.econbiz.de/10011435967
Saved in:
69
More eagerness, more suffering from search bias : accuracy incentives and
need
for
cognition
exacerbate the detrimental effects of excessive searching in finding romantic partners...
Lee, Chun-Chia
;
Chiou, Wen-Bin
- In:
Journal of behavioral decision making
29
(
2016
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10011485153
Saved in:
70
The effect of nature of online advergames on gamers' ad-persuasion : moderating roles of game-involvement and
need
for
cognition
Vashisht, Devika
;
Sreejesh, S.
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 171-185
Persistent link: https://www.econbiz.de/10011665138
Saved in:
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