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  • Search: subject:"Need for cognition"
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Year of publication
Subject
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Cognition 62 Kognition 62 Consumer behaviour 57 Konsumentenverhalten 55 Need for cognition 46 need for cognition 34 Advertising effects 29 Werbewirkung 29 Brand image 20 Markenimage 19 Brand management 13 Markenführung 13 Internet marketing 10 Online-Marketing 10 Advertising 9 Werbung 9 Emotion 8 Need for Cognition 7 Product Placement 7 Product placement 7 Information behaviour 6 Informationsverhalten 6 Viral marketing 6 Virales Marketing 6 Brand 5 Credibility 5 Decision 5 Entscheidung 5 Experiment 5 Glaubwürdigkeit 5 Markenartikel 5 Processing fluency 5 Brand placements 4 Marketing 4 Marketing management 4 Social Web 4 Social web 4 brand attitude 4 Absorption 3 Computerspiel 3
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Online availability
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Undetermined 70 Free 11
Type of publication
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Article 89 Book / Working Paper 5
Type of publication (narrower categories)
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Article in journal 68 Aufsatz in Zeitschrift 68 research-article 13 Conference paper 2 Konferenzbeitrag 2 Working Paper 2 Arbeitspapier 1 Article 1 Graue Literatur 1 Non-commercial literature 1 viewpoint 1
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Language
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English 86 Undetermined 7 German 1
Author
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Vashisht, Devika 5 Das, Marcel 3 Koudstaal, Martin 3 Ojo, Adedapo Oluwaseyi 3 Sloof, Randolph 3 Avramova, Yana R. 2 Chiu, Hung-Chang 2 Das, Manish 2 Dens, Nathalie 2 Gao, Weihe 2 Hanks, Lydia 2 Hsieh, Yi-Ching 2 Huhmann, Bruce A. 2 Jang, Soocheong (Shawn) 2 Jebarajakirthy, Charles 2 Kaur Ghuman, Mandeep 2 Liu, Yong 2 Luo, Biao 2 Mann, Bikram Jit Singh 2 McClaren, Nicholas 2 Murali Raman 2 Paul, Mrinal Kanti 2 Pelsmacker, Patrick de 2 Praag, Mirjam van 2 Saha, Victor 2 Sivapalan, Achchuthan 2 Sreejesh, S. 2 Tang, Yun-Chia 2 Toepoel, V. 2 Vocino, Andrea 2 Zhang, Lu 2 Zhang, Zheyu 2 van soest, arthur 2 Ahmed, Saifuddin 1 Alikhademi, Kiana 1 Alioui, Sonia Ktari 1 Andria, Alberto 1 Arslanagic-Kalajdzic, Maja 1 Baccelloni, Angelo 1 Bagley, Penelope L. 1
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Institution
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Tilburg University, Center for Economic Research 2 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1
Published in...
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Journal of business research : JBR 7 European Journal of Marketing 3 Online Information Review 3 Discussion Paper / Tilburg University, Center for Economic Research 2 European journal of marketing 2 International journal of advertising : the quarterly review of marketing communications 2 International journal of contemporary hospitality management 2 International journal of internet marketing and advertising : IJIMA 2 Journal of electronic commerce research : JECR 2 Journal of promotion management : innovations in planning and applied research 2 Journal of retailing and consumer services 2 Journal of the Academy of Marketing Science 2 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 2 Management Research Review 2 Management research review 2 Psychology & marketing 2 Behavioral research in accounting 1 Business & society 1 Corporate reputation review : an international journal 1 Discussion paper / Tinbergen Institute 1 Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics 1 EuroMed Journal of Business 1 European journal of marketing : EJM 1 Health marketing quarterly 1 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 1 International Journal of Academic Research in Business and Social Sciences 1 International Journal of Asian Business and Information Management (IJABIM) 1 International Journal of Bank Marketing 1 International Journal of Contemporary Hospitality Management 1 International journal of advertising : the review of marketing communications 1 International journal of e-business research : an official publication of the Information Resources Management Association 1 International journal of technology, policy and management : IJTPM 1 Journal of Business & Industrial Marketing 1 Journal of Choice Modelling 1 Journal of Happiness Studies 1 Journal of Indian Business Research 1 Journal of Indian business research 1 Journal of advertising research 1 Journal of behavioral decision making 1 Journal of consumer marketing 1
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Source
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ECONIS (ZBW) 69 Other ZBW resources 15 RePEc 7 EconStor 2 BASE 1
Showing 61 - 70 of 94
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Microlevel antecedents of absorptive capacity in joint project engineering teams
Ojo, Adedapo Oluwaseyi; Murali Raman; Wei, Chong Chin - In: Management research review 40 (2017) 9, pp. 990-1006
Persistent link: https://www.econbiz.de/10011791106
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Individual differences and knowledge acquisition capability in joint ICT project teams in Malaysia
Ojo, Adedapo Oluwaseyi; Murali Raman - In: International journal of technology, policy and … 17 (2017) 1, pp. 20-39
Persistent link: https://www.econbiz.de/10011795757
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Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
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Literacy matters in marketing
Huhmann, Bruce A. - In: The international journal of bank marketing : IJBM 35 (2017) 5, pp. 558-582
Persistent link: https://www.econbiz.de/10011755756
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Purchase decision : does too much choice leave us unhappy?
Tang, Yun-Chia; Hsieh, Yi-Ching; Chiu, Hung-Chang - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1248-1265
Persistent link: https://www.econbiz.de/10011725674
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Testing cognitive-experiential theory : effect of economic vs fear appeals on perceived value and ad evaluation of saving schemes advertisements and moderation of need for cognitio...
Zia, Anjum; Raza, Syed Hassan; Iftikhar, Moneeba - In: Pakistan economic and social review : incorporating the … 55 (2017) 2, pp. 569-593
Persistent link: https://www.econbiz.de/10012258672
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Emotional Integration and Advertising Effectiveness:Case of Perfumes Advertising
Alioui, Sonia Ktari - 2016
-specific variables, including their need for emotion, tolerance for ambiguity, their need for structure and need for cognition. …
Persistent link: https://www.econbiz.de/10011437129
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What does it say and who said it? The contingent effects of online word of mouth in China
Luo, Biao; Zhang, Zheyu; Liu, Yong; Gao, Weihe - In: Nankai Business Review International 7 (2016) 4, pp. 474-490
attention to WOM that agrees with their initial attitude. Consumers with a high (vs low) need for cognition are more likely to …
Persistent link: https://www.econbiz.de/10014954527
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Modeling online consumer behavior : preeminence of emotions and moderating influences of need for cognition and optimal stimulation level
Richard, Marie-Odile; Chebat, Jean-Charles - In: Journal of business research : JBR 69 (2016) 2, pp. 541-553
Persistent link: https://www.econbiz.de/10011435967
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More eagerness, more suffering from search bias : accuracy incentives and need for cognition exacerbate the detrimental effects of excessive searching in finding romantic partners...
Lee, Chun-Chia; Chiou, Wen-Bin - In: Journal of behavioral decision making 29 (2016) 1, pp. 3-11
Persistent link: https://www.econbiz.de/10011485153
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