Search Results - subject:"Need for cognition"

Consumer-generated ads on Youtube : impacts of source credibility and need for cognition on attitudes, interactive behaviors, and eWOM

Steffes Hansen, Sara; Lee, Jin Kyun; Lee, Shu-yueh - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 254-266

Persistent link: https://www.econbiz.de/10010424782

The selling power of consumer-generated product reviews : the matching effect between consumers' cognitive needs and persuasive message types

Gai, Lili - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 200-211

Persistent link: https://www.econbiz.de/10010424796

Consumer confusion in mobile application buying : the moderating role of need for cognition

Ghosh, Tathagata; Rao, Venu Gopal - In: International journal of e-business research : an … 10 (2014) 4, pp. 52-70

Persistent link: https://www.econbiz.de/10010469969

Measuring reflective cognitive capacity : a methodological recommendation for accounting research of feedback effects

Viator, Ralph E.; Bagley, Penelope L.; Barnes, Beau Grant; … - In: Behavioral research in accounting 26 (2014) 2, pp. 131-160

Persistent link: https://www.econbiz.de/10010480064

Perception of humour banner advertising : a conceptual framework

Makienko, Igor - In: International journal of internet marketing and … 8 (2013/14) 3, pp. 181-198

Persistent link: https://www.econbiz.de/10011316779

Should Political Scientists Use the Self-Confirming Equilibrium Concept? Explaining the Choices of Cognitively Limited Actors

Lupia, Arthur; Zharinova, Natasha; Levine, Adam Seth - Volkswirtschaftliche Fakultät, … - 2007

Many claims about political behavior are based on implicit assumptions about human reasoning. One such assumption, that political actors think in complex and similar ways when assessing strategies, is nested within widely used game theoretic equilibrium concepts. Empirical research casts doubt...

Persistent link: https://www.econbiz.de/10005836867

Design of Web Questionnaires : The Effect of Layout in Rating Scales

Das, Marcel; van soest, arthur; Toepoel, V. - Tilburg University, Center for Economic Research - 2006

.Respondents with a high need for cognition and a high need to evaluate are affected more by layout than respondents with a low need to …

Persistent link: https://www.econbiz.de/10011090766

Design of Web Questionnaires : An Information Processing Perspective for the Effect of Response Categories

Das, Marcel; van soest, arthur; Toepoel, V.; Vis, C.M. - Tilburg University, Center for Economic Research - 2006

.Respondents with a low need for cognition and respondents with a low need to form opinions are more affected by the response categories … than respondents with a high need for cognition and a high need to evaluate.The sensitivity to contextual clues is also …

Persistent link: https://www.econbiz.de/10011091615

The moderating effects of need for cognition on drivers of customer loyalty

Hansen, Håvard; M. Samuelsen, Bendik; E. Sallis, James - In: European Journal of Marketing 47 (2013) 8, pp. 1157-1176

with contrasting need-for-cognition (NFC) levels differ in using memory-based information when forming behavioral …

Persistent link: https://www.econbiz.de/10014722932

The role of symbols signalling the product status on online users' information processing

Gurrea, Raquel; Orús, Carlos; Flavián, Carlos - In: Online Information Review 37 (2013) 1, pp. 8-27

was manipulated. Participants' need for cognition was measured. Findings – The presence of a product symbol positively …. The presence and type of product symbols operate through different mechanisms depending on the user's need for cognition …

Persistent link: https://www.econbiz.de/10014966216