Lee, Hyun-Joo - In: Journal of Research in Interactive Marketing 11 (2017) 3, pp. 214-231
style, external locus of control (LOC) and sociability to the need for interaction with a retail employee; and, second, to … LOC and sociability emerged as reliable antecedents of the need for interaction with a retail employee, whereas the … intuitive-experiential thinking style did not. This study also showed the inverse relationship between the need for interaction …