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Search: subject:"Need for justification"
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Need for justification
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Power
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asymmetrical relationships
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need-for-justification
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Cuny, Caroline
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Fan, Linying
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Werle, Carolina
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Asia marketing journal
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Journal of consumer research : JCR ; an interdisciplinary journal
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ECONIS (ZBW)
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Balance or highlight? : the impact of power on consumer choices for joint consumption
Kim, Chaeyeong
- In:
Asia marketing journal
26
(
2025
)
4
,
pp. 224-242
Persistent link: https://www.econbiz.de/10015399033
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2
Power and
need-for-justification
: asymmetrical effects on senders and receivers in marketing communications
Fan, Linying
;
Rucker, Derek D.
;
Jiang, Yuwei
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
2
,
pp. 236-254
Persistent link: https://www.econbiz.de/10014314488
Saved in:
3
The boomerang effect of mandatory sanitary messages to prevent obesity
Werle, Carolina
;
Cuny, Caroline
- In:
Marketing Letters
23
(
2012
)
3
,
pp. 883-891
objectives, the obesity prevention sanitary message fills in consumers’
need
for
justification
leading to a greater acceptability …
Persistent link: https://www.econbiz.de/10010867844
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