OZDINC, Dr. I. Yalim - In: Global Journal of Strategies, Governance & Applied Economics 3, 1, pp. 98-106
Study examines the influences of various organisational response cases against a negative event on consumer brand … that the no-reaction case has a significant abating effect on CBA; even far south of the case of negative event occurrence … itself. The corrective-action case; on the other hand, seems to benefit the service company encountering negative event, the …