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Search: subject:"Negative Past Experience"
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ECONIS (ZBW)
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The moderating role of complaint handling on brand hate in the cancel culture
Abbasi, Amir Zaib
;
Fayyaz, Muhammad Shahzeb
;
Ding Hooi Ting
- In:
Asia-Pacific journal of business administration
15
(
2023
)
1
,
pp. 46-71
Persistent link: https://www.econbiz.de/10013537196
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2
An investigation of celebrity brand hate influence in the arts marketing sector of Ghana
Mohammed, Iddrisu
;
Preko, Alexander Diani Kofi
; …
- In:
Arts and the market : AAM
12
(
2022
)
3
,
pp. 215-230
Persistent link: https://www.econbiz.de/10013485918
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3
Captivating brand hate using contemporary metrics : a structural equation modelling approach
Joshi, Richa
;
Yadav, Rajan
- In:
Vision : the journal of business perspective
25
(
2021
)
4
,
pp. 439-447
Persistent link: https://www.econbiz.de/10012660283
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