significantly influences loyalty, negative e-WOM, perceived risk and inapp purchase intention. Moreover, online game loyalty …, negative e-WOM and perceived risk significantly affect in-app purchase intentions in online games. The sample was exclusively … understand the influence of mobile game addiction on loyalty, perceived risk, negative e-WOM and in-app intention to purchase …

of customer loyalty and CRI on the spread of negative e-WOM. Findings The results show that when consumers receive … negative e-WOM, it increases their resistance to innovation, consequently raising the probability of them sharing this negative … of consumers sharing negative e-WOM upon receiving it. This suggests that loyal consumers tend to be more inclined to …