Search Results - subject:"Negative eWOM"

Investigating the influence of mobile game addiction on in-app purchase intention in PUBG mobile : the mediating roles of loyalty, negative e-WOM and perceived risk

Putra, Ronaldo Yolanda; Sedera, Rakotoarisoa Maminiaina … - In: Cogent business & management 11 (2024) 1, pp. 1-16

significantly influences loyalty, negative e-WOM, perceived risk and inapp purchase intention. Moreover, online game loyalty …, negative e-WOM and perceived risk significantly affect in-app purchase intentions in online games. The sample was exclusively … understand the influence of mobile game addiction on loyalty, perceived risk, negative e-WOM and in-app intention to purchase …

Persistent link: https://www.econbiz.de/10014526075

Does customers' attitude toward negative eWOM affect their panic buying activity in purchasing products? Customers satisfaction during COVID-19 pandemic in Indonesia

Ardyan, Elia; Kurniawan, Daniel; Istiatin, Istiatin; … - In: Cogent Business & Management 8 (2021) 1, pp. 1-15

Equation Modeling (PLS-SEM). The results of this study indicate that the attitudes toward negative eWOM have an impact on …

Persistent link: https://www.econbiz.de/10012657382

Does customers' attitude toward negative eWOM affect their panic buying activity in purchasing products? : customers satisfaction during COVID-19 pandemic in Indonesia

Ardyan, Elia; Kurniawan, Daniel; Istiatin, Istiatin; … - In: Cogent business & management 8 (2021) 1, pp. 1-15

Equation Modeling (PLS-SEM). The results of this study indicate that the attitudes toward negative eWOM have an impact on …

Persistent link: https://www.econbiz.de/10012642492