Search Results - subject:"Negativity effect"

When and how brands affect importance of product attributes in consumer decision process

Park, Hyun Young; Chang, Sue Ryung - In: European journal of marketing 56 (2022) 13, pp. 1-25

Persistent link: https://www.econbiz.de/10013502326

Negativity effect in multiparty electoral competition

Aragonés, Enriqueta - Department of Economics and Business, Universitat … - 1994

We construct a dynamic voting model of multiparty competition in order to capture the following facts: voters base their decision on past economic performance of the parties, and parties and candidates have different objectives. This model may explain the emergence of parties' ideologies, and...

Persistent link: https://www.econbiz.de/10005572624

Negativity effect and the emergence of ideologies

Aragonés, Enriqueta - Department of Economics and Business, Universitat … - 1994

``Negativity effect'' refers to the psychological phenomenon that people tend to attach greater weight to negative … impressions of others are formed. There is empirical evidence in political science that shows the importance of the negativity … effect in the information processing of the voters. This effect can explain the observed decrease of popularity for a …

Persistent link: https://www.econbiz.de/10005772587