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~subject:"Konsumentenverhalten"
~isPartOf:"The journal of brand management : an international journal"
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Konsumentenverhalten
Social Web
64
Social web
64
Brand management
57
Markenführung
57
Consumer behaviour
38
Brand image
37
Markenimage
37
Internet marketing
30
Online-Marketing
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social media
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The journal of brand management : an international journal
Journal of business research : JBR
218
Journal of retailing and consumer services
194
International journal of internet marketing and advertising : IJIMA
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
78
Technological forecasting & social change : an international journal
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
The journal of product & brand management
58
Journal of marketing communications
49
Journal of promotion management : innovations in planning and applied research
47
International journal of advertising : the review of marketing communications
45
Journal of internet commerce
45
International journal of electronic marketing and retailing : IJEMR
41
International journal of consumer studies
39
Journal of electronic commerce research : JECR
37
Psychology & marketing
36
SpringerLink / Bücher
35
Cogent business & management
33
Journal of marketing management : MM
33
Electronic commerce research
32
Information systems research : ISR
32
Journal of management information systems : JMIS
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
International journal of technology marketing : IJTMkt
31
Journal of air transport management
31
Journal of marketing
31
Journal of travel and tourism marketing
31
International journal of hospitality management
30
Tourism management : research, policies, practice
30
International journal of business information systems : IJBIS
29
International journal of electronic commerce : IJEC
29
Marketing intelligence & planning
28
Young consumers : insight and ideas for responsible marketers
28
Journal of the Academy of Marketing Science
27
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Springer eBook Collection
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
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ECONIS (ZBW)
39
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1
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
2
Intensity of collective consumption practices in brand communities : the case of crossfit
Dessart, Laurence
;
Bressolles, Grégory
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 227-244
Persistent link: https://www.econbiz.de/10014326916
Saved in:
3
Effects of brand community social responsibility : roles of collective self-esteem and altruism
Zhou, Zhimin
;
Wang, Yucheng
;
Zheng, Yaqin
;
Liu, ShiXiong
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 347-366
Persistent link: https://www.econbiz.de/10014326928
Saved in:
4
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
5
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
6
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
7
Gratifications sought versus gratifications achieved in online brand communities : satisfaction and motives of lurkers and posters
McLaughlin, Caitlin
;
Haverila, Kai
;
Haverila, Matti
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10013170633
Saved in:
8
Branded content experience in social media settings : a consumer culture theory perspective
Muhammad Waqas
;
Zalfa Laili Hamzah
;
Noor Akma Mohd Salleh
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 225-240
Persistent link: https://www.econbiz.de/10013170671
Saved in:
9
"What drives loyal fans of brand pages to take action? : the effects of self‑expansion and flow on loyal page fans’ sharing and creation activities"
Nikolinakou, Angeliki
;
Phua, Joe
;
Kwon, Eun Sook
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 559-577
Persistent link: https://www.econbiz.de/10012792848
Saved in:
10
Social media brand posts and customer engagement
Wang, Zhan
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
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