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Observing viewers' self-reported and neurophysiological responses to message appeal in social media advertisements
Wajid, Anees
;
Raziq, Muhammad Mustafa
;
Ahmed, Qazi Mohammed
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012433768
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