Search Results - subject:"Non Linear Effect"

Challenging the linearity assumption of intra-brand image confusion

Grimm, Malek Simon; Wagner, Ralf - In: Journal of marketing analytics : JMA 12 (2024) 2, pp. 355-374

Persistent link: https://www.econbiz.de/10015137915

Challenging the linearity assumption of intra-brand image confusion

Grimm, Malek Simon; Wagner, Ralf - In: Journal of Marketing Analytics 12 (2022) 2, pp. 355-374

The purpose of this study is to clarify and consolidate the components and consequences of intra-brand image confusion (IBIC). In addition to validating previous research results on IBIC in a fresh context (different product category with its brands), this study challenges the linearity...

Persistent link: https://www.econbiz.de/10015116625

Challenging the linearity assumption of intra-brand image confusion

Grimm, Malek Simon; Wagner, Ralf - In: Journal of Marketing Analytics 12 (2022) 2, pp. 355-374

Persistent link: https://www.econbiz.de/10015408666

The non-linear effect of agricultural insurance on agricultural green competitiveness

Lu, Fei; Wang, Wuwei; Liu, Minghui; Liu, Mei; Qi, Dingyi - In: Technology analysis & strategic management 36 (2024) 7, pp. 1414-1429

Persistent link: https://www.econbiz.de/10014574047

Short-term debt and trade credit: Evidence on a non-linear relationship

Luu, Lap - In: Cogent Economics & Finance 9 (2021) 1, pp. 1-12

The literature on the relationship between bank credit and trade credit is mixed between the substitution and complementarity effects. The extant studies only investigate the linear relationship between the two factors, thus missing some important implications from any non-linear relationship...

Persistent link: https://www.econbiz.de/10014001587

Short-term debt and trade credit : evidence on a non-linear relationship

Luu, Lap; Nguyen Thanh Liem - In: Cogent economics & finance 9 (2021) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10013184408

When income differences hurt or excite : the nonlinear effect of regional inequality on subjective wellbeing

Becchetti, Leonardo; Colcerasa, Francesco; Pisani, Fabio - In: Review of income and wealth 69 (2023) 4, pp. 1114-1135

Persistent link: https://www.econbiz.de/10014437404

Fintech, bank concentration and commercial bank profitability : evidence from Chinese urban commercial banks

Li, Linwen; Gao, Wei; Gu, Wanhong - In: Finance research letters 57 (2023), pp. 1-7

Persistent link: https://www.econbiz.de/10014526187

How will promoting the digital economy affect electricity intensity?

Lin, Boqiang; Huang, Chenchen - In: Energy policy 173 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014249297

A critical examination of the effect of size on the profitability of insurance brokerage firms in Ghana

Kotey, Richard Angelous; Owusu-Sekyere, Franklin; … - In: African review of economics and finance : AREF : the … 15 (2023) 1, pp. 102-123

Persistent link: https://www.econbiz.de/10014637343