Search Results - subject:"Non-contractual setting"

Timing customer reactivation initiatives

Holtrop, Niels; Wieringa, Jaap E. - In: International journal of research in marketing : IJRM ; … 40 (2023) 3, pp. 570-589

Persistent link: https://www.econbiz.de/10014383229

Comparative models in customer base analysis: Parametric model and observation-driven model

Xie, Shao-Ming - In: Journal of Business Economics and Management (JBEM) 21 (2020) 6, pp. 1731-1751

This study conducts a dynamic rolling comparison between the Pareto/NBD model (parametric model) and machine learning algorithms (observation-driven models) in customer base analysis, which the literature has not comprehensively investigated before. The aim is to find the comparative edge of...

Persistent link: https://www.econbiz.de/10015401255

Comparative models in customer base analysis : parametric model and observation-driven model

Xie, Shao-Ming - In: Journal of business economics and management 21 (2020) 6, pp. 1731-1751

Persistent link: https://www.econbiz.de/10012505425

A machine learning framework for customer purchase prediction in the non-contractual setting

Martínez Moreno, Andrés; Schmuck, Claudia; … - In: European journal of operational research : EJOR 281 (2020) 3, pp. 588-596

Persistent link: https://www.econbiz.de/10012157398

Evaluate and understand customer lifetime duration : an example from telecom

Wang, Chao; Dalla Pozza, Ilaria - In: Revue Gestion 2000 : management & prospective 32 (2015) 2, pp. 79-101

Persistent link: https://www.econbiz.de/10011891122

Managing B2B customer churn, retention and profitability

Jahromi, Ali Tamaddoni; Stakhovych, Stanislav; Ewing, … - In: Industrial marketing management : the international … 43 (2014) 7, pp. 1258-1268

Persistent link: https://www.econbiz.de/10010439560