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Predicting the consumer's purchase intention of durable goods : an attribute-level analysis
Bag, Sujoy
;
Tiwari, Manoj Kumar
;
Chan, Felix T. S.
- In:
Journal of business research : JBR
94
(
2019
),
pp. 408-419
Persistent link: https://www.econbiz.de/10011947464
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Strategic givens in new product development : understanding curvilinear effects on new product performance
Tacharias, Nicolas A.
;
Stock-Homburg, Ruth
;
Im, Subin
- In:
International journal of innovation management
21
(
2017
)
1
,
pp. 1750010-1-31
Persistent link: https://www.econbiz.de/10011672020
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