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~subject:"Nonprofit marketing"
~subject:"Markenführung"
~person:"Bennett, Roger"
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Nonprofit marketing
Markenführung
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Bennett, Roger
Klein, Armin
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7
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Journal of marketing for higher education
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State of the Art in Business Research Ser
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State of the art in business research
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ECONIS (ZBW)
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1
Nonprofit
marketing
and fundraising : a research overview
Bennett, Roger
-
2019
Persistent link: https://www.econbiz.de/10011869630
Saved in:
2
Nonprofit
Marketing
and Fundraising : A Research Overview
Bennett, Roger
-
2018
Cover; Title; Copyright; Contents; Preface; 1 Introduction; 2 Frameworks and foundations; 3 Fundraising in theory and practice; 4 Fundraising today and tomorrow; 5 Conclusion, reflections and opportunities for future research; Index
Persistent link: https://www.econbiz.de/10013180353
Saved in:
3
Relevance of fundraising charities' content-marketing objectives : perceptions of donors, fundraisers, and their consultants
Bennett, Roger
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011687038
Saved in:
4
Prospective students' perceptions of university brands : an empirical study
Bennett, Roger
;
Ali-Choudhury, Rehnuma
- In:
Journal of marketing for higher education
19
(
2009
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10003865253
Saved in:
5
Market orientation among small to medium sized UK charitable organisations : implications for fund-raising performance
Bennett, Roger
-
2008
Persistent link: https://www.econbiz.de/10003717717
Saved in:
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