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Search: subject:"Nonprofit-Marketing"
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Zielgruppe
Nonprofit-Marketing
893
Nonprofit marketing
885
Nonprofit-Organisation
295
Nonprofit organization
283
Fundraising
207
Deutschland
185
Germany
180
Marketingmanagement
161
Marketing management
159
Hochschule
114
Higher education institution
112
Marketing
104
Brand management
87
Markenführung
87
Charity
80
Wohltätigkeit
80
USA
78
United States
77
Gemeinnützige Organisation
70
Consumer behaviour
69
Konsumentenverhalten
69
Charitable organization
68
Nonprofit management
66
Nonprofit-Management
66
Beziehungsmarketing
63
Relationship marketing
62
Online-Marketing
48
Öffentlichkeitsarbeit
48
Public relations
47
Internet marketing
46
Theorie
42
Theory
42
Advertising effects
37
Werbewirkung
37
Brand image
35
Students
35
Studierende
35
Markenimage
34
Social Web
33
Social web
33
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21
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15
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15
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6
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6
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1
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Language
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English
18
German
7
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Chen, Lisa
2
Witter, Lisa
2
Bandyopadhyay, Subir
1
Branigan, Elizabeth
1
Brockhoff, Klaus
1
Callahan, Thomas
1
Carr, Stuart C.
1
Carvalho, Sergio W.
1
Cassia, Fabio
1
Chumpitaz Caceres, Rubén
1
Cousin, Antoine
1
Davis, Timothy S.
1
Dolnicar, Sara
1
Goodrich, Kendall
1
Harrison-Walker, L. Jean
1
Heslop, Louise A.
1
Hirshberg, Gary
1
Hota, Monali
1
Kramberg, Christian
1
Lee, Seung Yoon
1
Liebig, Torsten
1
McWha, Ishbel
1
Meyer-Hentschel, Hanne
1
Mitsis, Ann
1
Munch, James M.
1
Nadeau, John
1
Nicolini, Valentina
1
Oliveira Mota, Márcio de
1
Pardasani, Mano
1
Petras, André
1
Randle, Melanie
1
Riedi, Jenna Leigh
1
Roy, Subroto
1
Schatzel, Kim
1
Scott, Crystal J.
1
Shen, Anyuan
1
Sievert, Katharina
1
Sudhir, K.
1
Swani, Kunal
1
Tippelt, Rudolf
1
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Journal of marketing for higher education
5
International journal of nonprofit and voluntary sector marketing
3
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
2
International journal of nonprofit & voluntary sector marketing
2
BK Business
1
Cowles Foundation discussion paper
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
1
International review on public and non-profit marketing
1
Jahrbuch Seniorenmarketing
1
Journal of advertising research
1
Journal of marketing communications
1
Journal of nonprofit & public sector marketing
1
Kosten, Nutzen, Finanzierung beruflicher Weiterbildung : Ergebnisse der BIBB-Fachtagung vom 2. und 3. Juni 2005 in Bonn
1
Leadership in nonprofit organizations ; Vol. 2
1
Web 2.0
1
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ECONIS (ZBW)
25
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1
Lookalike targeting on others' journeys: brand versus performance marketing
Sudhir, K.
;
Lee, Seung Yoon
;
Roy, Subroto
-
2021
Persistent link: https://www.econbiz.de/10012629950
Saved in:
2
The influence of PSA's likeability on children’s intentions to eat healthy food
Nicolini, Valentina
;
Cassia, Fabio
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 15-36
Persistent link: https://www.econbiz.de/10013168352
Saved in:
3
How to connect with your best student prospects : saying the right things, to the right students, in the right media
Goodrich, Kendall
;
Swani, Kunal
;
Munch, James M.
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 434-453
Persistent link: https://www.econbiz.de/10012203484
Saved in:
4
Reach for Generation Y : using celebrity endorsement to communicate about nonprofit causes with young people in Australia
Branigan, Elizabeth
;
Mitsis, Ann
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
4
,
pp. 314-321
Persistent link: https://www.econbiz.de/10011378459
Saved in:
5
Do quality perceptions of health and social services vary for different ethnic groups? : an empirical investigation
Bandyopadhyay, Subir
;
Pardasani, Mano
- In:
International journal of nonprofit & voluntary sector …
16
(
2011
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10009670531
Saved in:
6
Marketing issues : options, types, and targets
Riedi, Jenna Leigh
-
2011
Persistent link: https://www.econbiz.de/10008809236
Saved in:
7
Reaching the non-traditional stopout population : a segmentation approach
Schatzel, Kim
;
Callahan, Thomas
;
Scott, Crystal J.
; …
- In:
Journal of marketing for higher education
21
(
2011
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10009295475
Saved in:
8
Potential of the social media as instruments of higher education marketing: a segmentation study
onstantinides, Efthymios
;
Zinck Stagno, Marc
- In:
Journal of marketing for higher education
21
(
2011
)
1
,
pp. 7-24
Persistent link: https://www.econbiz.de/10009295477
Saved in:
9
Spender-Profile nach Werteorientierungen mit dem Semiometrie-Modell
Petras, André
- In:
Fundraising im Non-Profit-Sektor : Marktbearbeitung von …
,
(pp. 78-87)
.
2010
Persistent link: https://www.econbiz.de/10003984817
Saved in:
10
Erfolgreiches Fundraising steht auf drei Säulen
Sievert, Katharina
- In:
Fundraising im Non-Profit-Sektor : Marktbearbeitung von …
,
(pp. 257-263)
.
2010
Persistent link: https://www.econbiz.de/10003984861
Saved in:
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