Search Results - subject:"Norm activation theory"

Personal norm and pro-environmental consumer behavior : an application of norm activation theory

Setiawan, Budi Indra; Afiff, Adi Zakaria; Heruwasto, … - In: ASEAN marketing journal : Association of Southeast … 13 (2021) 1, pp. 40-49

based on norm activation theory in explaining behavior. Design/methodology/approach: The final sample size is 300 … activation theory. Consumers feel that they have a moral obligation concerning the environment. Active personal norm …: Awareness of consequences and ascription of responsibility significantly form a personal norm as a core factor of the norm …

Persistent link: https://www.econbiz.de/10012696130

Personal Norms of Sustainability and Farm Management Behavior

Olbrich, Roland; Quaas, Martin F.; Baumgärtner, Stefan - In: Sustainability 6 (2014) 8, pp. 4990-5017

We empirically study personal norms of sustainability, conceptualized according to the norm-activation theory and …

Persistent link: https://www.econbiz.de/10011030214

Personal norms of sustainability and their impact on management: The case of rangeland management in semi-arid regions

Olbrich, Roland; Quaas, Martin F.; Baumgärtner, Stefan - 2011

We empirically study personal norms of sustainability, conceptualized according to the normactivation theory and operationalized under the notion of strong ecological-economic sustainability, for commercial cattle farmers in semi-arid rangelands of Namibia, a system that is subject to extensive...

Persistent link: https://www.econbiz.de/10010286600

Personal norms of sustainability and their impact on management – The case of rangeland management in semi-arid regions

Olbrich, Roland; Quaas, Martin F.; Baumgaertner, Stefan - 2011

Persistent link: https://www.econbiz.de/10009206341