Search Results - subject:"Normative Influence"

Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand

Thürridl, Carina; Thompson, Frauke Mattison - In: Marketing letters : a journal of research in marketing 34 (2023) 4, pp. 685-696

Persistent link: https://www.econbiz.de/10014458464

Exploring consumer purchase aversion amid Israel-Palestine war : a comparative study of consumers in India and GCC countries

Abbas, Sajid; Ahmad, Asad; Abbas, Haidar - In: Journal of Islamic marketing 16 (2025) 5, pp. 1493-1521

Persistent link: https://www.econbiz.de/10015424119

Revisiting consumer responses in situational animosity : a reference group perspective

Chang, Hsing-Hua Stella; Fong, Cher Min; Chen, I-Hung - In: The journal of product & brand management 33 (2024) 5, pp. 545-560

Persistent link: https://www.econbiz.de/10015165159

China's normative influence in Europe : the case of Sino-Italian relations under the Belt and Road Initiative

Boni, Filippo - In: Rising power, limited influence : the politics of …, (pp. 82-99). 2024

Persistent link: https://www.econbiz.de/10014581393

Revisiting consumer responses in situational animosity: a reference group perspective

Chang, Hsing-Hua Stella; Fong, Cher-Min; Chen, I-Hung - In: Journal of Product & Brand Management 33 (2024) 5, pp. 545-560

Purpose This study aims to investigate the role of interpersonal influence on consumer purchase decisions regarding foreign products, specifically by exploring consumers’ social reaction styles (acquisitive and protective) when confronted with normative pressures and their subsequent impact on...

Persistent link: https://www.econbiz.de/10015352178

Drivers of eWOM engagement on social media for luxury consumers : analysis, implications, and future research directions

Pangarkar, Aniruddha; Patel, Jayesh; Kumar, Sampath K. - In: Journal of retailing and consumer services 74 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014364048

Scarcity appeals in cross-cultural settings : a comprehensive framework

Khoso, Ubedullah; Tafani, Eric; Qazi, Asim - In: Journal of international marketing 31 (2023) 4, pp. 53-75

Persistent link: https://www.econbiz.de/10014435073

A reconceptualisation of the mobile continuance intention : social drivers' perspective

Elwalda, Abdulaziz; Erkan, Ismail; Acikgoz, Fulya; … - In: International journal of technology marketing : IJTMkt 17 (2023) 2, pp. 212-238

Persistent link: https://www.econbiz.de/10014310277

Influence of consumer tribalism on purchase behaviour : an empirical study through the lens of tribalism using recreational running groups/clubs in India

Charan, M. - In: International journal of Indian culture and business … 29 (2023) 2, pp. 243-270

Persistent link: https://www.econbiz.de/10014318435

Consumer authenticity seeking : conceptualization, measurement, and contingent effects

Bartsch, Fabian; Zeugner-Roth, Katharina Petra; … - In: Journal of the Academy of Marketing Science 50 (2022) 2, pp. 296-323

Persistent link: https://www.econbiz.de/10012819758