normative commitment among top executives but this relationship is nonlinear. Specifically, top executives in Turkey express … less normative commitment when their CEOs exhibits moderate levels of transformational leadership than low or high levels … normative commitment. The findings highlight the need to consider the nonlinear effects of leadership types as well as …

Purpose – Limited attention has been given to the effects of normative commitment (NC) in a marketing relationship …. This paper investigates the effects of service quality and normative commitment on customer retention in a consumer … out the normative commitment-service quality interaction on customer switching intentions in services. Findings – Both …

follower of the leader, and organizational commitment, as represented by affective and normative commitment. Design … normative commitment. Results indicated that pride in being a follower of the leader fully mediated the relationship between … transformational leadership, affective and normative commitment. Research limitations/implications – The main limitation of this study …

-relationships between organizational learning culture, normative commitment and customer satisfaction through the use of empirical … through normative commitment. Research limitations/implications – The study selected samples from Malaysia, the results might …