Fatima, Johra Kayeser; Razzaque, Mohammed Abdur; Di … - In: International Journal of Bank Marketing 33 (2015) 3, pp. 261-275
Purpose – The purpose of this paper is to explore the effect of calculative, affective and normative commitment on bank … affective and normative commitment of customers has strong influence in developing rapport, whereas the impact of customers … customer satisfaction, and by considering the influence of normative commitment on customer-employee rapport in financial …