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~person:"Kastanakis, Minas N."
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Kastanakis, Minas N.
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Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior
Kastanakis, Minas N.
;
Balabanis, George
- In:
Journal of Business Research
65
(
2012
)
10
,
pp. 1399-1407
normative
influence
and need for uniqueness. The study concludes that these psychological constructs explain well a large part …
Persistent link: https://www.econbiz.de/10011050083
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