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Year of publication
Subject
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Not applicable 8 Marketing 5 Wein 4 Weinbau 4 Wine 4 Wine industry 4 Wines 4 Brand management 3 Conceptual/theoretical 3 Consumer behaviour 3 Konsumentenverhalten 3 Marketing management 3 Marketingmanagement 3 Wines and spirits 3 Alcoholic drinks 2 Canada 2 China 2 Consumers 2 Experiment 2 Individual perception 2 Internet marketing 2 Markenführung 2 Marketing mix 2 Online-Marketing 2 Psychometric/qualitative 2 Social Web 2 Social web 2 Alcohol consumption 1 Alcoholic beverage 1 Alkoholisches Getränk 1 Alkoholkonsum 1 Bibliometrics 1 Bibliometrie 1 Brand placement 1 Competitive strategy 1 Content analysis 1 Critical success factors 1 Environment 1 Erfolgsfaktor 1 Familienunternehmen 1
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Online availability
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Undetermined 6 Free 1
Type of publication
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Article 8 Book / Working Paper 1
Type of publication (narrower categories)
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Article in journal 5 Aufsatz in Zeitschrift 5 research-article 2 conceptual-paper 1
Language
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English 8 Undetermined 1
Author
All
Barry J Babin, Professor 2 Beninger, Stefanie 2 Chan, Anthony 2 Dodd, Tim 2 Kietzmann, Jan Henrik 2 Parent, Michael 2 Paschen, Jeannette 2 Paschen, Ulrich 2 Trela, Brent 2 Velikova, Natalia 2 B. Rinaldo, Shannon 1 Chamberlain, Robert G. 1 Duhan, Dale F. 1 F. Duhan, Dale 1 Martín-Hidalgo, Fernando A. 1 Norris, Cortney L. 1 Pitt, Leyland 1 Pitt, Leyland F. 1 Pérez-Luño, Ana 1 Rinaldo, Shannon B. 1 Taylor, D. Christopher 1 Taylor, Scott <Jr.> 1
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Institution
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EcoMod Network 1
Published in...
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International Journal of Wine Business Research 3 International journal of wine business research : IJWBR 3 International journal of wine business research 2 EcoMod2014 1
Source
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ECONIS (ZBW) 5 Other ZBW resources 3 RePEc 1
Showing 1 - 9 of 9
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Uncovering hidden human capital in uncertain times by exploring strategic resources in Spanish wineries
Martín-Hidalgo, Fernando A.; Pérez-Luño, Ana - In: International journal of wine business research 34 (2022) 1, pp. 69-85
Persistent link: https://www.econbiz.de/10012886217
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What is rogue marketing? : an exploration of how hard seltzer sparked a social media phenomenon
Norris, Cortney L.; Taylor, D. Christopher; Taylor, … - In: International journal of wine business research 34 (2022) 3, pp. 329-348
Persistent link: https://www.econbiz.de/10013361905
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Modeling Inflation Using a Non-Equilibrium Equation of Exchange
Chamberlain, Robert G. - EcoMod Network - 2014
This paper's objective is to provide an improved model of inflation for use in dynamic macroeconomic models. Fisher's equation of exchange is recognized as a causal relationship that shows how the price level responds to changes in aggregate production, the money supply, and the velocity of...
Persistent link: https://www.econbiz.de/10010902619
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À votre santé – conceptualizing the AO typology for luxury wine and spirits
Paschen, Jeannette; Paschen, Ulrich; Kietzmann, Jan Henrik - In: International Journal of Wine Business Research 28 (2016) 2, pp. 170-186
Purpose The status of icewine as a luxury item is largely undisputed in popular perception. Despite this, icewine has received very little attention in the management literature. This paper aims to close this gap by developing a theoretical framework to segment the luxury wine and spirits market...
Persistent link: https://www.econbiz.de/10014814419
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À votre santé - conceptualizing the AO typology for luxury wine and spirits
Paschen, Jeannette; Paschen, Ulrich; Kietzmann, Jan Henrik - In: International journal of wine business research : IJWBR 28 (2016) 2, pp. 170-186
Persistent link: https://www.econbiz.de/10011590150
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Evaluating tastes and aromas of wine: a peek inside the “black box”
B. Rinaldo, Shannon; F. Duhan, Dale; Trela, Brent; Dodd, Tim - In: International Journal of Wine Business Research 26 (2014) 3, pp. 208-223
Purpose – Wine tasting is an integral method for engaging consumers. Producers go to great lengths to educate consumers on evaluating quality based on taste and aroma. Understanding the sensory and perceptual processes of wine tasting may offer insight into how consumers at different levels of...
Persistent link: https://www.econbiz.de/10014814333
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A content analysis of influential wine blogs
Beninger, Stefanie; Parent, Michael; Pitt, Leyland; … - In: International Journal of Wine Business Research 26 (2014) 3, pp. 168-187
Purpose – The purpose of this exploratory study was to analyze the content of influential wine blogs. Design/methodology/approach – The study used content analysis software, Leximancer, to analyze the entire contents of five influential amateur wine blogs. Findings – A key finding is that...
Persistent link: https://www.econbiz.de/10014814411
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Cover Image
Evaluating tastes and aromas of wine : a peek inside the "black box"
Rinaldo, Shannon B.; Duhan, Dale F.; Trela, Brent; Dodd, Tim - In: International journal of wine business research : IJWBR 26 (2014) 3, pp. 208-223
Persistent link: https://www.econbiz.de/10010421619
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Cover Image
A content analysis of influential wine blogs
Beninger, Stefanie; Parent, Michael; Pitt, Leyland F.; … - In: International journal of wine business research : IJWBR 26 (2014) 3, pp. 168-187
Persistent link: https://www.econbiz.de/10010421646
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