Capitello, Roberta; Agnoli, Lara; Begalli, Diego - In: Journal of Research in Marketing and Entrepreneurship 17 (2015) 1, pp. 110-126
Purpose – This study aims to understand the behaviour of novice consumers and provide businesses with guidelines … regarding how to approach the different typologies of novice consumers from new inexperienced markets and from new generations … of novice consumers. …
