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  • Search: subject:"Numerical Processing"
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Year of publication
Subject
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Alphanumeric 2 Brand 2 Brand image 2 Brand management 2 Brand names 2 Consumer behaviour 2 Konsumentenverhalten 2 Markenartikel 2 Markenführung 2 Markenimage 2 Numerical processing 2 Binary Parser Tree 1 Brand extension 1 Brand extensions 1 Cognition 1 Comparison Series-Equations 1 Complete products 1 Differential Equations Store 1 ER Schema 1 Kognition 1 Markentransfer 1 Mathematical Models Database 1 Microservices 1 Numerical Processing 1 Numerical cognition 1 Product category fit 1 Product extensions 1 Round numbers 1
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Online availability
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Undetermined 3
Type of publication
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Article 3
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 3
Author
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Gunasti, Kunter 2 Ozcan, Timucin 2 Baron, Mickael 1 Bellatreche, Ladjel 1 Ordonez, Carlos 1 Ponchateau, Cyrille 1
Published in...
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International Journal of Data Warehousing and Mining (IJDWM) 1 Marketing letters : a journal of research in marketing 1 The journal of brand management : an international journal 1
Source
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ECONIS (ZBW) 2 Other ZBW resources 1
Showing 1 - 3 of 3
Cover Image
How associations between products and numbers in brand names affect consumer attitudes : introducing multi-context numbers
Ozcan, Timucin; Gunasti, Kunter - In: The journal of brand management : an international journal 26 (2019) 2, pp. 176-194
Persistent link: https://www.econbiz.de/10012060058
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Cover Image
A Mathematical Database to Process Time Series
Ponchateau, Cyrille; Bellatreche, Ladjel; Ordonez, Carlos; … - In: International Journal of Data Warehousing and Mining (IJDWM) 14 (2018) 3, pp. 1-21
introduce the concept of a mathematical models store enriched with numerical processing methods to allow queries based on raw …
Persistent link: https://www.econbiz.de/10012044245
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Cover Image
Consumer reactions to round numbers in brand names
Gunasti, Kunter; Ozcan, Timucin - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 309-322
Persistent link: https://www.econbiz.de/10011486544
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