Search Results - subject:"Numerical cognition"

When bigger is better (and when it is not) : implicit bias in numeric judgments

Kyung, Ellie J.; Thomas, Manoj; Krishna, Aradhna - 2017

Numeric ratings for products can be presented using a bigger-is-better format (1=bad, 5=good) or a smaller-is-better format with reversed rating poles (1=good, 5=bad). Seven experiments document how implicit memory for the bigger-is-better format — where larger numbers typically connote...

Persistent link: https://www.econbiz.de/10011756747

System 1 is not scope insensitive : a new, dual-process account of subjective value

Schley, Dan R.; Langhe, Bart de; Long, Andrew R. - In: Journal of consumer research : JCR ; an … 47 (2020) 4, pp. 566-587

Persistent link: https://www.econbiz.de/10012316044

The role of numbers in the customer journey

Santana, Shelle; Thomas, Manoj; Morwitz, Vicki G. - In: Journal of retailing 96 (2020) 1, pp. 138-154

Persistent link: https://www.econbiz.de/10012295814

The left-digit bias: when and why are consumers penny wise and pound foolish?

Sokolova, Tatiana; Seenivasan, Satheesh; Thomas, Manoj - In: Journal of marketing research 57 (2020) 4, pp. 771-788

Persistent link: https://www.econbiz.de/10012271817

How associations between products and numbers in brand names affect consumer attitudes : introducing multi-context numbers

Ozcan, Timucin; Gunasti, Kunter - In: The journal of brand management : an international journal 26 (2019) 2, pp. 176-194

Persistent link: https://www.econbiz.de/10012060058

Inferring uncertainty from interval estimates: Effects of alpha level and numeracy

Rinne, Luke F.; Mazzocco, Michele M. M. - In: Judgment and Decision Making 8 (2013) 3, pp. 330-344

Interval estimates are commonly used to descriptively communicate the degree of uncertainty in numerical values. Conventionally, low alpha levels (e.g., .05) ensure a high probability of capturing the target value between interval endpoints. Here, we test whether alpha levels and individual...

Persistent link: https://www.econbiz.de/10010661310

Round off the bargaining : the effects of offer roundness on willingness to accept

Yan, Dengfeng; Pena-Marin, Jorge - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 381-395

Persistent link: https://www.econbiz.de/10011738978

When bigger is better (and when it is not) : implicit bias in numeric judgments

Kyung, Ellie J.; Thomas, Manoj; Krishna, Aradhna - In: Journal of consumer research : JCR ; an … 44 (2017) 1, pp. 62-79

Persistent link: https://www.econbiz.de/10011763794

How competitor brand names affect within-brand choices

Gunasti, Kunter; Devezer, Berna - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 715-727

Persistent link: https://www.econbiz.de/10011614552

Intuitive numbers guide decisions

Peters, Ellen; Slovic, Paul; Vastfjall, Daniel; Mertz, C. K. - In: Judgment and Decision Making 3 (2008) 8, pp. 619-635

Measuring reaction times to number comparisons is thought to reveal a processing stage in elementary numerical … cognition linked to internal, imprecise representations of number magnitudes. These intuitive representations of the mental …

Persistent link: https://www.econbiz.de/10008602742