Search Results - subject:"O2O"

The interaction of discount promotion and display-related promotion on on-demand platforms

Dai, Hongyan; Ge, Ling; Li, Chen; Wen, Yan - In: Information systems and e-business management : ISeB 20 (2022) 2, pp. 285-302

Persistent link: https://www.econbiz.de/10013267878

Consumers' usage of food delivery app : a theory of consumption values

Chakraborty, Debarun; Kayal, Ghadeer; Mehta, Prashant; … - In: Journal of hospitality marketing & management 31 (2022) 5, pp. 601-619

Persistent link: https://www.econbiz.de/10013327188

Will the community O2O service supply channel benefit the elderly healthcare service supply chain?

Zhao, Jun - In: Electronic commerce research 22 (2022) 4, pp. 1617-1650

Persistent link: https://www.econbiz.de/10013447643

For free or paid? A comparison of doctors' intention to offer consulting services in eHealth

Chen, Jiahe; Hsu, Ping-Yu; Chang, Yu-Wei; Shiau, Wen-Lung; … - In: Industrial Management & Data Systems 122 (2022) 8, pp. 1816-1852

Purpose Considering both online and offline service scenarios, this study aims to explore the factors affecting doctors' intention to offer consulting services in eHealth and compare the factors between the free- and paid-service doctors. The theory of reasoned action and social exchange theory...

Persistent link: https://www.econbiz.de/10014825769

The effects of O2O service factors on sequel service adoption : O2O service quality dimensions and perceived fit

Kang, Dayoung; Kim, Seongcheol - 2018

As the mobile-based O2O industry grows, many existing O2O service providers are attempting to expand their businesses … by service diversification. According to this trend, the current study investigated the effects of the parent O2O service … considered is users' fit perception between the parent and the sequel O2O service. To empirically test the conceptual model, this …

Persistent link: https://www.econbiz.de/10012005454