Search Results - subject:"O2O"

Understanding consumer repurchase intention on O2O platforms : an integrated model of network externalities and trust transfer theory

Xiao, Lin; Fu, Bin; Liu, Wenlong - In: Service business 12 (2018) 4, pp. 731-756

Persistent link: https://www.econbiz.de/10011919763

The role of customers in co-creating m-services in the O2O model

Hsieh, Jung-Kuei - In: Journal of service management 28 (2017) 5, pp. 866-883

Persistent link: https://www.econbiz.de/10011801808

Comparisons of initial carbon allowance allocation rules in an O2O retail supply chain with the cap-and-trade regulation

Ji, Jingna; Zhang, Zhiyong; Yang, Lei - In: International journal of production economics 187 (2017), pp. 68-84

Persistent link: https://www.econbiz.de/10011705070

Pricing strategies of tour operator and online travel agency based on cooperation to achieve O2O model

Yong, Long; Shi, Pingping - In: Tourism management : research, policies, practice 62 (2017), pp. 302-311

Persistent link: https://www.econbiz.de/10011734299

Perceived Innovation and Quick Response Codes in an Online-to-Offline E-Commerce Service Model

Lin, Shinyi; Chen, Shao-Chun; Chuang, Shu-Hui - In: International Journal of E-Adoption (IJEA) 9 (2017) 2, pp. 1-16

The prevalent consumption channel with portable devices has led to an emerging pattern of online–to-offline (O2O …. The results lend support to the practical implications of the emerging O2O consuming behavior using QR codes with portable …

Persistent link: https://www.econbiz.de/10012044265

The role of customers in co-creating m-services in the O2O model

Hsieh, Jung-Kuei - In: Journal of Service Management 28 (2017) 5, pp. 866-883

Purpose The purpose of this paper is to investigate customer loyalty in the online-to-offline (O2O) model by … loyalty reflect the O2O model’s integration of online and offline environments. Practical implications The moderating role of …, marketers can maximize the utility of the O2O model. Originality/value Three emotional factors and two cognitive factors are …

Persistent link: https://www.econbiz.de/10014894555

Cultural tourism O2O business model innovation : a case study of CTRIP

Lu, Chao; Liu, Sijing - In: Journal of electronic commerce in organizations : the … 14 (2016) 2, pp. 16-31

Persistent link: https://www.econbiz.de/10011515194

An Empirical Study on the Customer Channel Choice Behavior in the Overall Process of Shopping Under O2O Mode

Wen, Decheng; Dai, Ting; Chen, Xiao - In: International Journal of Web Portals (IJWP) 8 (2016) 1, pp. 13-31

Through dividing the entire shopping process into three stages: pre-purchase, purchase and post-purchase, this study analyzed the customers' channel choice behavior in each, from perspectives of product quality, Customers and channels. Based on a survey answered by 395 multi-channel shoppers,...

Persistent link: https://www.econbiz.de/10012048705

Cultural Tourism O2O Business Model Innovation-A Case Study of CTrip

Lu, Chao; Liu, Sijing - In: Journal of Electronic Commerce in Organizations (JECO) 14 (2016) 2, pp. 16-31

on exploration of O2O business model innovation by analyzing the main types, evolution and driving factors of Chinese … Internet business model, taking Ctrip as the example. From the social prospective, O2O business model improves value and …

Persistent link: https://www.econbiz.de/10012048969

Leveraging O2O commerce for product promotion : an empirical investigation in mainland China

Phang, Chee Wei; Tan, Chuan-Hoo; Sutanto, Juliana; … - In: IEEE transactions on engineering management : EM 61 (2014) 4, pp. 623-632

Persistent link: https://www.econbiz.de/10010461252