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  • Search: subject:"OFD apps"
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Subject
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Anwendungssoftware 1 Application software 1 Beziehungsmarketing 1 Customer satisfaction 1 Dienstleistungsqualität 1 E-commerce 1 Electronic Commerce 1 Kundenzufriedenheit 1 Mobile Anwendung 1 Mobile application 1 OFD apps 1 Online retailing 1 Online-Handel 1 Relationship marketing 1 Service quality 1 e-loyalty 1 e-satisfaction 1 e-service quality 1 e-trust 1
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CC license 1 Free 1
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
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Kaur, Navneet 1 Mittal, Ella 1
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Asian Academy of Management journal 1
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ECONIS (ZBW) 1
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Building e-loyalty towards online food delivery apps : a serial-mediation model
Mittal, Ella; Kaur, Navneet - In: Asian Academy of Management journal 28 (2023) 1, pp. 139-161
building e-loyalty among customers of OFD apps. Furthermore, the results of the mediation effect suggested that e-trust and e …-satisfaction strengthened the relationship between e-service quality and customers’ e-loyalty and therefore, that restaurants using OFD apps …This study analysed the mechanism to generate e-loyalty among customers through e-service quality regarding OFD (OFD …
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