Mittal, Ella; Kaur, Navneet - In: Asian Academy of Management journal 28 (2023) 1, pp. 139-161
building e-loyalty among customers of OFD apps. Furthermore, the results of the mediation effect suggested that e-trust and e …-satisfaction strengthened the relationship between e-service quality and customers’ e-loyalty and therefore, that restaurants using OFD apps …This study analysed the mechanism to generate e-loyalty among customers through e-service quality regarding OFD (OFD …