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  • Search: subject:"OPINION LEADERS"
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Year of publication
Subject
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opinion leaders 10 Opinion leaders 5 Consumer behaviour 3 Konsumentenverhalten 3 Market mavens 2 Social Web 2 Social web 2 Viral marketing 2 Virales Marketing 2 cyberspace 2 deep pockets 2 e-WOM recommendations 2 e-representation 2 entrepreneurs 2 generations Y and Z 2 influence activities 2 interactive andconnective e-representations 2 leadership 2 liquidity constraints 2 online reviews 2 promotional competition 2 purchase intentions 2 representative claim-making 2 social media usage 2 2012 perceptions survey 1 ADB perceptions survey 1 ADB performance 1 Artificial intelligence 1 Beziehungsmarketing 1 Brand 1 Brand hero 1 Brand image 1 Brand management 1 Business-to-business 1 CENTRALITY 1 CEO 1 Celebrity endorsement 1 Celebrity-Werbung 1 China 1 Corporate governance 1
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Online availability
All
Free 20 CC license 2
Type of publication
All
Book / Working Paper 11 Article 9
Type of publication (narrower categories)
All
Article in journal 5 Aufsatz in Zeitschrift 5 Working Paper 4 Arbeitspapier 2 Graue Literatur 2 Non-commercial literature 2 Article 1
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Language
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English 14 Undetermined 6
Author
All
Heberer, Thomas 2 Konrad, Kai A. 2 Pauliene, Rasa 2 Sedneva, Karina 2 Shpakovskaya, Anna 2 Cho, V. 1 DOBRE, Costinel 1 DRAGOMIR, Anca 1 Eisingerich, Andreas Benedikt 1 Ellero, Andrea 1 FASSIN, Y. 1 Fan, Qianqian 1 Fasano, Giovanni 1 Foscht, Thomas 1 Gallice, Andrea 1 Grillo, Edoardo 1 Karlíček, Miroslav 1 Koch, Thomas 1 Křížek, Miroslav 1 Lam, H. Y. 1 Lin, Yu-Ting 1 MOHAMED, ABDEL-GHANY MOHAMED MOHAMED 1 Mailu, S.K 1 Mailu, Stephen 1 Njuguna, Esther 1 PREDA, Gheorghe 1 ROSSEM, A. VAN 1 Rijnsoever, Frank van 1 Rutto, Jamin 1 Sorato, Annamaria 1 Tang, V. 1 Tomek, Ivan 1 Wu, C. H. 1 Yang, Yuting 1
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Institution
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 2 Abteilung "Marktprozesse und Steuerung", Wissenschaftszentrum Berlin für Sozialforschung (WZB) 1 Asian Development Bank 1 Asian Development Bank (ADB 1 Asian Development Bank (ADB) 1 Dipartimento di Management, Università Ca' Foscari Venezia 1 Faculteit Economie en Bedrijfskunde, Universiteit Gent 1 Utrecht University, Department of Innovation Studies 1
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Published in...
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MPRA Paper 2 ADB Reports 1 Carlo Alberto notebooks 1 Discussion Papers, Research Unit: Market Processes and Governance 1 Ekonomika a managment 1 European journal of marketing 1 Innovation Studies Utrecht (ISU) working paper series 1 Journal of change management : a major new, international quarterly 1 Journal of innovation & knowledge : JIK 1 Management & Marketing 1 Organizations and Markets in Emerging Economies 1 Organizations and markets in emerging economies 1 Russian Journal of Agricultural and Socio-Economic Sciences 1 WZB Discussion Paper 1 Working Papers / Dipartimento di Management, Università Ca' Foscari Venezia 1 Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 1 Working Papers on East Asian Studies 1 Working papers on East Asian studies 1
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Source
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RePEc 10 ECONIS (ZBW) 7 EconStor 3
Showing 1 - 10 of 20
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Social media opinion leaders' self-presentation and youth tourism impulse buying : a mediated SOR analysis
Fan, Qianqian; Yang, Yuting - 2025
Persistent link: https://www.econbiz.de/10015407065
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Opinion leaders in organizational change processes : insights from a large-scale quantitative survey to identify, characterize, and classify influential employees within a multinat...
Koch, Thomas - In: Journal of change management : a major new, … 24 (2024) 4, pp. 325-345
Persistent link: https://www.econbiz.de/10015196624
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A multi-criteria intelligence aid approach to selecting strategic key opinion leaders in digital business management
Lam, H. Y.; Tang, V.; Wu, C. H.; Cho, V. - In: Journal of innovation & knowledge : JIK 9 (2024) 3, pp. 1-13
organisations to carefully select key opinion leaders (KOLs). To address this challenge, this study introduces an intelligent multi …
Persistent link: https://www.econbiz.de/10015073883
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A time for heroes? : conceptualization, development and validation of the brand hero scale
Lin, Yu-Ting; Foscht, Thomas; Eisingerich, Andreas Benedikt - In: European journal of marketing 57 (2023) 13, pp. 1-26
Persistent link: https://www.econbiz.de/10014448616
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Legitimize through endorsement
Gallice, Andrea; Grillo, Edoardo - 2022
Persistent link: https://www.econbiz.de/10013325790
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The influence of recommendations in social media on purchase intentions of generations y and z
Pauliene, Rasa; Sedneva, Karina - In: Organizations and markets in emerging economies 10 (2019) 2, pp. 227-256
between generations Y and Z. The research focuses on two types of online recommendations, namely online reviews and opinion … leaders’ recommendations, and e-WOM, which refers to recommendations made by followers. It also aims to examine which of the …
Persistent link: https://www.econbiz.de/10012193265
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The influence of recommendations in social media on purchase intentions of generations y and z
Pauliene, Rasa; Sedneva, Karina - In: Organizations and Markets in Emerging Economies 10 (2019) 2, pp. 227-256
between generations Y and Z. The research focuses on two types of online recommendations, namely online reviews and opinion … leaders' recommendations, and e-WOM, which refers to recommendations made by followers. It also aims to examine which of the …
Persistent link: https://www.econbiz.de/10015401554
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The digital turn in political representation in China
Heberer, Thomas; Shpakovskaya, Anna - 2017
This paper provides a literature review and preliminary field observations on the topic of political representation in the Chinese cyberspace. The authors demonstrate that multiple new communication platforms are being established in the Chinese cyberspace. These new platforms not only transform...
Persistent link: https://www.econbiz.de/10011763876
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The digital turn in political representation in China
Heberer, Thomas; Shpakovskaya, Anna - 2017
This paper provides a literature review and preliminary field observations on the topic of political representation in the Chinese cyberspace. The authors demonstrate that multiple new communication platforms are being established in the Chinese cyberspace. These new platforms not only transform...
Persistent link: https://www.econbiz.de/10011760438
Saved in:
Cover Image
ADB Perceptions Survey: Multinational Survey of Stakeholders 2012
Asian Development Bank; Asian Development Bank (ADB); … - 2013
since 2006, was carried out among 900 opinion leaders in 31 member countries, drawn from a broad cross section of …
Persistent link: https://www.econbiz.de/10011254940
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