Ashraf, Muhammad; Ahmad, Jamil; Hamyon, Asad Afzal; … - In: Cogent Business & Management 7 (2020) 1, pp. 1-17
original ECM that reveals lower variances explained compared to the OPR continuance model (D6% in OPR continuance intention, D5 … continuance intention, R2 = 53% of satisfaction, R2 = 50.5% of perceived usefulness, and R2 = 9% of perceived decision effort, and … existing users of the OPR. Results indicated a good explanatory power of the OPR continuance model (R2 = 62.1% of OPR …
