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  • Search: subject:"OTT Multihoming"
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Year of publication
Subject
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Coupling 1 Intention to stop multihoming 1 OTT Multihoming 1 Subscription Fatigue 1
Online availability
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Free 1
Type of publication
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Book / Working Paper 1
Type of publication (narrower categories)
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Conference Paper 1
Language
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English 1
Author
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Jeong, Donga 1 Lee, Sang Woo 1
Published in...
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24th Biennial Conference of the International Telecommunications Society (ITS): "New bottles for new wine: digital transformation demands new policies and strategies", Seoul, Korea, 23-26 June, 2024 1
Source
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EconStor 1
Showing 1 - 1 of 1
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Subscription Cancellation in OTT Multihoming Users: An Exploratory Study Based on Experienced Benefits and Behavioral Costs
Jeong, Donga; Lee, Sang Woo - 2024
costs experienced by users in OTT multihoming can lead to discontinuation through psychological coupling. By applying the …' discontinuation of OTT multihoming. Practically, it offers insights for OTT providers on strategies to reduce the rate of multihoming …
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