Fan, Ying - In: Marketing Intelligence & Planning 18 (2000) 4, pp. 213-219
Outsourcing has become an increasingly popular option for many organisations. But they vary in terms of activities … being outsourced, reasons for and benefits from outsourcing, and how the decision was made. This article presents an … cost reduction as the primary driver; outsourcing decision was being made early in the process without active involvement …