purchasing choices. In addition, there is an analysis of behavioural differences due to consumers’ objective knowledge levels …

to intrinsic cues increasing as objective knowledge increases. The study showed consumers with higher levels of objective …' knowledge levels and to form the basis for segmentation. Findings – Japanese wine consumers with higher levels of objective … knowledge were shown to use more intrinsic cues than extrinsic cues in their purchase decisions, with the importance attributed …

Purpose – This study aims to discuss and test the combined role of perceived risk, objective knowledge and certainty as … role of three important moderators. Second, it tests the moderator effect of objective knowledge and adds an extra … paper argues for and confirms a positive moderator effect of objective knowledge on this relationship. Finally, it uses SEM …