Search Results - subject:"Offensiveness"

Attitude toward nudity and advertising in general through the mediation of offensiveness and moderation of cultural values: Evidence from Pakistan and the United States

Khalid, Afia; Awan, Raheel Amir; Qadeer, Faisal; Saeed, Zara - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 17 (2023) 1, pp. 115-134

offensiveness in this path. In addition, the study also tests the boundary condition of two cultural values (conservation and … openness to change) on the relationship between nudity attitude and offensiveness. A cross-sectional, online survey was used to … that offensiveness mediates the relationship between nudity attitudes and AAG. The moderating roles of conservation and …

Persistent link: https://www.econbiz.de/10014278589

Attitude toward nudity and advertising in general through the mediation of offensiveness and moderation of cultural values : evidence from Pakistan and the United States

Khalid, Afia; Awan, Raheel Amir; Qadeer, Faisal; Saeed, Zara - In: Pakistan journal of commerce and social sciences 17 (2023) 1, pp. 115-134

Persistent link: https://www.econbiz.de/10014261164

To be or not to be governed like that? : harmful and/or offensive advertising complaints in the United Kingdom’s (self-) regulatory context

Auxtova, Kristina; Brennan, Mary; Dunne, Stephen - In: Journal of business ethics : JBE 172 (2021) 3, pp. 425-446

Persistent link: https://www.econbiz.de/10012617821

The Consequences of the Three-Point Rule in Argentine Professional Soccer

Mendoza, Juan; Rosas, Andrés - UNIVERSIDAD JAVERIANA - BOGOTÁ - 2015

This paper investigates the effect of the three-point rule on the average number of goals scored per match and the prevalence of ties in Argentine professional soccer. We review the existing theoretical models to analyze the impact of the three-point rule on the offensive and defensive...

Persistent link: https://www.econbiz.de/10011185561