Search Results - subject:"Offensiveness"

Attitude toward nudity and advertising in general through the mediation of offensiveness and moderation of cultural values: Evidence from Pakistan and the United States

Khalid, Afia; Awan, Raheel Amir; Qadeer, Faisal; Saeed, Zara - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 17 (2023) 1, pp. 115-134

offensiveness in this path. In addition, the study also tests the boundary condition of two cultural values (conservation and … openness to change) on the relationship between nudity attitude and offensiveness. A cross-sectional, online survey was used to … that offensiveness mediates the relationship between nudity attitudes and AAG. The moderating roles of conservation and …

Persistent link: https://www.econbiz.de/10014278589

Attitude toward nudity and advertising in general through the mediation of offensiveness and moderation of cultural values : evidence from Pakistan and the United States

Khalid, Afia; Awan, Raheel Amir; Qadeer, Faisal; Saeed, Zara - In: Pakistan journal of commerce and social sciences 17 (2023) 1, pp. 115-134

Persistent link: https://www.econbiz.de/10014261164

To be or not to be governed like that? : harmful and/or offensive advertising complaints in the United Kingdom’s (self-) regulatory context

Auxtova, Kristina; Brennan, Mary; Dunne, Stephen - In: Journal of business ethics : JBE 172 (2021) 3, pp. 425-446

Persistent link: https://www.econbiz.de/10012617821

Do you know when you are the punchline? : gender-based disparagement humor and target perceptions

Tabassum, Ayesha; Karakowsky, Len - In: Gender in management : an international journal 38 (2022) 3, pp. 273-286

Persistent link: https://www.econbiz.de/10014323738

The Consequences of the Three-Point Rule in Argentine Professional Soccer

Mendoza, Juan; Rosas, Andrés - UNIVERSIDAD JAVERIANA - BOGOTÁ - 2015

This paper investigates the effect of the three-point rule on the average number of goals scored per match and the prevalence of ties in Argentine professional soccer. We review the existing theoretical models to analyze the impact of the three-point rule on the offensive and defensive...

Persistent link: https://www.econbiz.de/10011185561

Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general

Huhmann, Bruce A.; Limbu, Yam B. - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 846-863

Persistent link: https://www.econbiz.de/10011618430

Felt discrimination increases offensiveness of stereotyped out-group depictions

Leak, Roland L; Woodham, Omar P; Stone, George W - In: Journal of Consumer Marketing 32 (2015) 1, pp. 26-33

offensiveness tied to brand imagery that stereotypically depicts other minorities classified as out-group members. Design … offensiveness tied to branding containing overt stereotypical depictions of out-groups. This effect is mediated through a perceived …

Persistent link: https://www.econbiz.de/10014849953

Felt discrimination increases offensiveness of stereotyped out-group depictions

Leak, Roland L.; Woodham, Omar P.; Stone, George W. - In: The journal of consumer marketing 32 (2015) 1, pp. 26-33

Persistent link: https://www.econbiz.de/10010529998

Offensiveness of advertising with violent image appeal : a cross-cultural study

Waller, David S.; Deshpande, Sameer; Erdogan, B. Zafer - In: Journal of promotion management : JPM 19 (2013) 4, pp. 400-417

Persistent link: https://www.econbiz.de/10010198661

Chapter 10 Censorship versus Freedom of Expression in the Arts

Chiang, Tun-Jen; Posner, Richard A. - In: Handbook of the economics of art and culture : volume 1, (pp. 309-335). 2006

? “Artistic merit” and “offensiveness” are nebulous concepts lacking in objectivity, shifting with the tastes of society at any … social context. The problem of relativism that inheres in the balance between artistic merit and offensiveness in fact exists …

Persistent link: https://www.econbiz.de/10014023819