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Search: subject:"Omnichannel integration"
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Multichannel strategy
6
Multikanalvertrieb
6
Beziehungsmarketing
5
Consumer behaviour
5
Konsumentenverhalten
5
Relationship marketing
5
Omnichannel integration
4
Bibliometrics
2
Bibliometrie
2
Customer value
2
Distribution channel
2
Kundenwert
2
Lieferantenmanagement
2
Omnichannel integration quality
2
Quality management
2
Qualitätsmanagement
2
Supplier relationship management
2
Vertriebsweg
2
Artificial Intelligence
1
Artificial intelligence
1
Augmented reality
1
Business network
1
Business performance
1
Channel usage variety
1
Confidence
1
Customer engagement
1
Customer integration
1
Customer loyalty
1
Customer retention
1
Customers' lifetime value
1
Dienstleistungsqualität
1
Digital technology
1
Digitalisierung
1
Digitization
1
Einzelhandel
1
Employee omniichannel adoption
1
Gesundheitsversorgung
1
Gesundheitswesen
1
Ghana
1
Health care
1
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7
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Article
8
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8
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English
8
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Li, Yang
2
Abadie, Amelie
1
Chahal, Hardeep
1
Chang, Ya Ping
1
Chauhan, Sumedha
1
Chowdhury, Soumyadeb
1
Dey, Prasanta Kumar
1
Gao, Mengjia
1
Guan, Zhengzhi
1
Hu, Dongbin
1
Huang, Lin
1
Huang, Xianbao
1
Li, Jingwen
1
Liu, Hefu
1
Liu, Lin
1
Mishra, Sita
1
Mukhopadhyay, Sandip
1
Roux, Mélanie
1
Sharma, Anamika
1
Yang, Zhihui
1
Zhang, Kai
1
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Journal of retailing and consumer services
2
Journal of business research : JBR
1
Journal of commerce & business studies
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
8
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1
Digital technology-empowered
omnichannel
integration
: a review and research agenda
Yang, Zhihui
;
Hu, Dongbin
-
2024
Persistent link: https://www.econbiz.de/10015154638
Saved in:
2
Influences of
omnichannel
integration
and value congruence on customer patronage : the flow theory perspective
Liu, Lin
;
Li, Yang
;
Liu, Hefu
;
Guan, Zhengzhi
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
1/2
,
pp. 151-182
Persistent link: https://www.econbiz.de/10014549733
Saved in:
3
Consumer patronage in omnichannel retailing and the moderating impact of culture : a MetaSEM review
Mukhopadhyay, Sandip
;
Chauhan, Sumedha
;
Mishra, Sita
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 374-390
Persistent link: https://www.econbiz.de/10014553261
Saved in:
4
Interlinking organisational resources, AI adoption and
omnichannel
integration
quality in Ghana's healthcare supply chain
Abadie, Amelie
;
Roux, Mélanie
;
Chowdhury, Soumyadeb
; …
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014301815
Saved in:
5
Effects of interfirm IT capability and interfirm trust on
omnichannel
integration
: the mediating role of interfirm integration
Li, Yang
;
Huang, Xianbao
;
Zhang, Kai
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2561-2577
Persistent link: https://www.econbiz.de/10014472590
Saved in:
6
Seamless experience in the context of omnichannel shopping : scale development and empirical validation
Chang, Ya Ping
;
Li, Jingwen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013209581
Saved in:
7
Quality of channel integration and customer loyalty in omnichannel retailing : the mediating role of customer engagement and relationship program receptiveness
Gao, Mengjia
;
Huang, Lin
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012665902
Saved in:
8
Omnichannel
integration
: literature review and future research agenda
Chahal, Hardeep
;
Sharma, Anamika
- In:
Journal of commerce & business studies
8
(
2021
)
1/2
,
pp. 1-40
Persistent link: https://www.econbiz.de/10014518971
Saved in:
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