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  • Search: subject:"Omnichannel journey"
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Year of publication
Subject
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Multichannel strategy 4 Multikanalvertrieb 4 Consumer behaviour 3 Konsumentenverhalten 3 Customer satisfaction 2 Kundenzufriedenheit 2 Omnichannel journey 2 Online retailing 2 Online-Handel 2 Arbeitszufriedenheit 1 Begrenzte Rationalität 1 Betriebsform 1 Beziehungsmarketing 1 Bounded rationality 1 Bounded rationality theory 1 Decision 1 Decision-making styles 1 Digitalisierung 1 Digitization 1 E-Satisfaction 1 E-commerce 1 Einzelhandel 1 Electronic Commerce 1 Emerging economies 1 Entscheidung 1 Experiment 1 Fashion 1 Format 1 Job satisfaction 1 Live streaming shopping (LSS) 1 Luxury fashion 1 Luxury goods 1 Luxusgüter 1 Mode 1 Motivations 1 Multirooming 1 Omnichannel journey design 1 Omnichannel satisfaction 1 Online experience 1 Relationship marketing 1
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Online availability
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Undetermined 3 Free 1
Type of publication
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Article 4
Type of publication (narrower categories)
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Article in journal 3 Aufsatz in Zeitschrift 3 Aufsatz im Buch 1 Book section 1
Language
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English 4
Author
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Angel Moliner, Miguel 1 Bouragba, Younes 1 Erdogmus, Irem Eren 1 Gallarza, Martina G. 1 Karadag, Gizem Merve 1 Lachaud, Isabelle Collin 1 Muthaffar, Aisha 1 Ouazzani, Yacine 1 Picot-Coupey, Karine 1 Tortosa-Edo, Vicent 1 Vilches-Montero, Sonia 1
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Published in...
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International journal of retail and distribution management 1 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 1 Journal of retailing and consumer services 1 Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey 1
Source
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ECONIS (ZBW) 4
Showing 1 - 4 of 4
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Multirooming : generating e-satisfaction throughout omnichannel consumer journey design and online customer experience
Angel Moliner, Miguel; Tortosa-Edo, Vicent - In: Journal of research in interactive marketing : … 18 (2024) 3, pp. 349-369
Persistent link: https://www.econbiz.de/10015062109
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Empowering retailers : a bounded rationality perspective to enhancing omnichannel journey satisfaction
Muthaffar, Aisha; Vilches-Montero, Sonia - In: Journal of retailing and consumer services 75 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014373386
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Live streaming shopping as a new retail format : insights from a qualitative study of consumers and retailers
Picot-Coupey, Karine; Bouragba, Younes; Lachaud, … - In: International journal of retail and distribution management 51 (2023) 9/10, pp. 1313-1351
Persistent link: https://www.econbiz.de/10014484084
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Digitization of luxury fashion by building an omnichannel dream
Karadag, Gizem Merve; Erdogmus, Irem Eren - In: Managing customer experiences in an omnichannel world : …, (pp. 233-256). 2021
Persistent link: https://www.econbiz.de/10012492598
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