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Search: subject:"Online Buzz"
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Internet marketing
2
Online-Marketing
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Aspect-Based Sentiment Analysis
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Brand image
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Electronic Word of Mouth (eWOM)
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Online buzz
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Online retailing
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Viral marketing
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Virales Marketing
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marketing of IPO
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online buzz
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shareholder value
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Clements, Nicolle
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Hanssens, Dominique M.
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Keel, Astrid L.
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Kim, Kyoo Il
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Electronic commerce research
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International Journal of Business Analytics (IJBAN)
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Journal of strategic marketing
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ECONIS (ZBW)
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The impact of
online
buzz
on internet IPO valuation
Keel, Astrid L.
;
Lending, Claire E.
;
Marshall, Beverly
- In:
Journal of strategic marketing
29
(
2021
)
1
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012424706
Saved in:
2
Investigating the Effect of eWOM in Movie Box Office Success Through an Aspect-Based Approach
Clements, Nicolle
;
Mohanty, Saurav
;
Gupta, Vipul
- In:
International Journal of Business Analytics (IJBAN)
5
(
2018
)
1
,
pp. 1-15
of the
online
“
buzz
” of the movie. …
Persistent link: https://www.econbiz.de/10012043195
Saved in:
3
The role of
online
buzz
for leader versus challenger brands : the case of the MP3 player market
Shin, Hyun S.
;
Hanssens, Dominique M.
;
Kim, Kyoo Il
- In:
Electronic commerce research
16
(
2016
)
4
,
pp. 503-528
Persistent link: https://www.econbiz.de/10011598928
Saved in:
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