Purpose – The main objective of this paper is to compare consumers' online shopping behavior across three types of services (i.e. search, experience, and credence). Reviewing the marketing and psychology literatures, this study aims to propose that consumers' emotions (pleasure, arousal, and...

The premise of the article is that income levels influence the relative importance of two objectives most consumers identify as reasons for shopping online, namely, saving time and saving money. The paper proposes and examines twin hypotheses that higher-income consumers may be more interested...

Using longitudinal panel data on Internet subscriptions and online and offline activities, I assess how broadband adoption affects behavior. Consistent with previous research, this study finds that broadband adopters increase their overall Internet usage. However, broadband adoption is...

We develop a theoretical model for predicting purchase behavior in electronic channels. The model suggests that website use (i.e., technology use), a key indicator of the degree to which a site is "sticky," is a significant antecedent of purchase behavior. Furthermore, we relate the usability of...

In this paper, we develop an analytical approach to modeling consumer response to banner ad exposures at a sponsored content Web site that reveals significant heterogeneity in (unobservable) click proneness across consumers. The effect of repeated exposures to banner ads is negative and...

Intuition and previous research suggest that creating a compelling online environment for Web consumers will have numerous positive consequences for commercial Web providers. Online executives note that creating a compelling online experience for cyber customers is critical to creating...