In the article, the authors investigate the behavior of online consumers, studying global trends and online behavior of users in the Republic of Moldova. The paper considers the factors influencing their behavior and the possibility of changing these factors. The authors analyze the behavior of...

In the article, the authors investigate the behavior of online consumers, studying global trends and online behavior of users in the Republic of Moldova. The paper considers the factors influencing their behavior and the possibility of changing these factors. The authors analyze the behavior of...

The increasing CO2 emissions from e-commerce deliveries present a pressing environmental concern. If half of all consumers decided to have their online order delivered to a pick-up point instead of at home, this could vastly reduce CO2 emissions of e-commerce. This study investigated (a) whether...

YouTube has become popular among consumers as an information preference in the decision-making process within the social commerce environment. YouTubers share experiences, information, opinions, and thoughts regarding products or services in product-review content, and consumers' motivations...