Search Results - subject:"Online Promotion"

Enhancing digital promotion of cultural attractions : assessing websites, online marketing tools and smart technologies

Floričić, Tamara; Šker, Irena; Benassi, Hermina Maras - In: Business systems research : a system view accross … 14 (2023) 1, pp. 72-92

Background: Built heritage in developed tourism destinations presents a resource of attractiveness, and its presentation through digital technology impacts the perception of culture. Objectives: The paper aims to determine opportunities for further development of digital promotion of cultural...

Persistent link: https://www.econbiz.de/10014420520

Exploring the influence of online restaurant promotions on consumer behavioral intentions

Wareebor, Sukanya; Suttikun Chompoonut; Patcharaporn … - In: Journal of hospitality and tourism insights 8 (2025) 3, pp. 1095-1113

Persistent link: https://www.econbiz.de/10015272385

Affirmation of Cultural Heritage Digital Promotion within Smart Destination Concept

Florcic, Tamara; Šker, Irena; Maras Benassi, Hermina - In: ENTRENOVA - ENTerprise REsearch InNOVAtion 8 (2022) 1, pp. 154-168

The paper explores the perspectives of implementing digital, online promotion within the concept of smart destination … tools for digital promotion. Several aspects are explored: online promotion, digitalization of heritage, and WiFi coverage …

Persistent link: https://www.econbiz.de/10013488684

Affirmation of cultural heritage digital promotion within smart destination concept

Florcic, Tamara; Šker, Irena; Benassi, Hermina Maras - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 8 (2022) 1, pp. 154-168

Persistent link: https://www.econbiz.de/10014308308

Does online shopping allure frugal buyers?

Kumar, Satinder; Kaur, Aqwinder; Omrane, Amina - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 63-85

Persistent link: https://www.econbiz.de/10014340164

Better or worse? : effects of online promotion habits on customer value : an empirical study

Wang, Qian; Chen, Hang - In: Journal of retailing and consumer services 68 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013366323

Evaluating the effects of an online marketing program : the case of Mexico's national tourism promotion board

Cruz-Milán, Oliver; Avsar, Veysel - In: Journal of global scholars of marketing science : … 31 (2021) 4, pp. 645-662

Persistent link: https://www.econbiz.de/10012622615

A study on how the scarcity message in online promotion influences attitude and purchase base on regulatory focus

An, UnSeok - In: Journal of international economic review 13 (2020) 2, pp. 67-73

Persistent link: https://www.econbiz.de/10012662901

PRACTICES AND PERCEPTIONS REGARDING ONLINE PROMOTION IN THE HOSPITALITY INDUSTRY: THE CASE OF GUESTHOUSES FROM ROMANIA

MOISESCU, Ovidiu Ioan; GICĂ, Oana A. - 2015

small accommodation providers’ practices and perceptions regarding online promotion. This paper has the role of partially … some of the most popular online promotion tools (websites, specialized search engines, social media, blogs), and their …, they understand the increasing importance of online promotion, allocating significant parts of their promotion budgets to …

Persistent link: https://www.econbiz.de/10015336896

Chapter 5. Digital marketing

Goldfarb, Avi; Tucker, Catherine - In: Handbook of the economics of marketing : Volume 1, (pp. 259-290). 2019

Digital technology is the representation of information in bits, reducing the costs of collecting, storing, and parsing customer data. This has led to a reduction of five costs: Search costs, replication costs, transportation costs, tracking costs, and verification costs. In this article, we...

Persistent link: https://www.econbiz.de/10014023357